Cold Spring Brewing Company called on Gaslight help restore its reputation for making great beer by creating a new craft brewery brand. Our strategy in launching Third Street Brewhouse was to reflect a modern brewery while communicating craftsmanship and authenticity.
Evolution of the brand includes 14 beer brands and counting, and has elevated Third Street as the third best-selling craft beer brand in Minnesota. Over the length of our relationship, we have created countless items that helped grow and strengthen this brand, including can designs, bottle labels, and packaging, as well as retail displays, vehicle wraps, tradeshow booths, and several evolutions of their website and online presence.
We created Third Street Brewhouse branding to reflect a modern brewery with deep, historic roots. The brand features warm, earth-toned colors, textures and old-style printing simulation. Customers are attracted to the hand-drawn characters and fonts, which have become signature elements on labels and packaging.