// CASE STUDY
02
Creating the Way Forward
The Herberger School of Business at Saint Cloud State University faced many challenges in recruiting students for their Master of Business (MBA) program, most notably declining enrollment and lack of consistent marketing.
We created a strategy to introduce their new, fully online MBA program while creating awareness of the program’s locations and track options. This included targeted online ad placement with tracking and research, traditional billboard ads, marketing brochure, and a website landing page.
The creative campaign has the flexibility to speak to millenials, business professionals, and non-traditional students while the media plan targeted multiple geographic regions and provided effective, trackable conversions.
