Find Out Where Your Visitors are Coming From
There are over a billion websites on the World Wide Web. All of them are fighting to get your attention. It’s important to see how people find your website and more importantly, find out if your website is getting visits via search engines and other valuable sources.
Just a quick peek at this graph shows you where your website visitors came from. Organic Search (search engine), Direct (typing directly in the address bar), Social, Referral (Other Websites), etc.
Track Website Behavior
Getting people to your website is important, but knowing what they are doing while on your site is even better. The behavior section of analytics gives you info about what pages are visited most, and you can even see the path they take through other pages on the site. Understanding the most common route people are taking through your site can help set you up for better results.
Find Out Who is Visiting Your Website
You may not be able to know a person’s name specifically, but it is great to be able to see what your general audience looks like. Within the Audience section you will be able to see geographic, demographic, and interest information. On top of that, you can see what device type they use (Desktop, Tablet & Mobile) and even the browser used.
Finding Your Most Popular Pages
Just about every website will have pages that are viewed more than others. If you have high ranking content, you will be able to see that information in Google Analytics. Just the opposite, you’ll see there are maybe some pages on your site that get barely any views. Knowing this information can help you put a better strategy together.
It is a little more advanced to set up conversions and goal tracking in analytics. I would say that it is going to be worth the time and effort. You can track things like: phone calls, form submissions & purchases. Now, you maybe already know when a form gets filled out or if a purchase is made on your site, but it’s still good to be able to gather this information so that you can evaluate how things are going, even months down the road. Something like the phone call tracking, could very well be something you may not have otherwise known.
The best part about Google Analytics is the price tag. Google Analytics is totally FREE. You don’t have to be a tech savvy individual to get setup or make sense of the data. There is some terminology that you may not understand yet, but with a little time and research and these links I’ll share you’ll be a data pro in no time.
Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary
How to Setup Google Analytics – https://support.google.com/analytics/answer/1008015?hl=en