Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and how we bring this through to our projects. Strategically, it guides users through the website, which is the ultimate goal and creatively, it’s absolutely gorgeous. I feel like it mirrors the fact that Poppy’s stylists are focused on showing their clients inner beauty and giving them the hair they can be confident with. It also gives such a great snapshot of the feeling that you will have when you walk into their beautiful and relaxing salon.
Plaisted Companies website / E-com project. We had to take a unique approach to setting up their site. I hadn’t seen a business of this kind go into e-commerce before and there wasn’t much to compare this to. Setting up their delivery system was completely different and we had to build it completely custom. This was both a good experience and a learning process. This customer has been great to work with and had a vision that nobody else in our area has ever had with raw materials. To this day we are still doing work for them to optimize the online customer experience on 3 of their websites. Making constant web updates, performing SEO tasks all around and even running a paid advertising campaign through Google Ads.
Jupiter Moon Ice Cream
The best experience I’ve had making a logo was for Jupiter Moon Ice Cream. Being creatives themselves, the clients were really fun to work with. The process felt like a genuine collaboration, and I’m very happy with the result!
Recently, the Gaslight – Creatives in Wonderland direct mailer. Even though the event never happened because of COVID (back in April 2020), the invitation we made was so outstanding. Every fold/turn of the invitation revealed a different panel/design and the end with the whole team depicted as Alice in Wonderland characters in this sketch-like cartoonist feel. Between the multiple sides/flap turns and background designs, it messes with your mind and makes you think that you are truly falling down the rabbit hole just like in Wonderland.
St. Cloud Financial Credit Union
How in the hell am I supposed to pick my favorite project?!?!? I truly love every project I work on for different reasons – well, almost 😉 every project. Sidne said I had to pick just one; therefore, I am going to go with the St. Cloud Financial Credit Union bus wrap in 2019. This project was truly larger than life, and I would get so hysterical when I saw it around town that I would scream with excitement to the point where I nearly caused several accidents. The concept was out of this world – uncommon imagery such as unicorns and ufos – and different from a typical financial institution. Such fun memories 🙂
The Gaslight AfterHours Wizard Party theme – complete with lenticular animated invitation, custom window graphics, and hand drawn images for trading cards featuring all the Gaslight Team members was a fun project to put together. Creative freedom and flexibility in styles and methods (illustration, design, print set-up, different printing techniques, etc)
March of Dimes
I loved working on the March of Dimes Signature Chefs’ Auction branding and collateral. From quilling to food art it was nice to step away from the screen to collaborate and help originate art to be used throughout the event. Creating type by shaping onion salt and sugar with paint brushes was incredibly satisfying. The end result was stunning, unique, and elevated the event’s brand to a whole new level.
Third Street Brewhouse
My favorite Gaslight project is Third Street Brewhouse’s Lost Trout Billboard, circa 2011 – 2012. I absolutely love that the client let us feature the elusive, hand-drawn trout on a milk carton for the branding of this beer. But seeing the headline “Have You Seen This Fish?” larger than life on billboards around town was hilarious to me then, and still makes me giggle to this day.