Michael
DARK MODE
I predict more websites and apps will have “dark modes” in the coming year – at least as an toggle option if not a full design overhaul. Dark Mode involves using white or light-colored text and foreground elements on dark backgrounds for webpages, apps, and operating systems. Everything from MacOS to Facebook has the option with more to come. Using a dark background can be easier on the eyes in lower light settings – which is important given how much screen time the average person puts in on any given day. Dark Mode can also persevere the battery life of our mobile devices – especially on OLED displays.
Off The Wall
Confirmation of Alien life.
Phil
Digital Solutions & Customer Experience
There will be changes in customer experiences at some stores. We’re going to see the transition to more digital-focused solutions. Digital payments will excel faster and I think we may even see “drive-thrus” in places of business we have not previously seen. I think with businesses being shut down, we may see many business owners find a way to re-bridge the gaps in various ways to reconnect with their customers.
Off The Wall
Bitcoin will be $60k – $100k in December 2021
Ethan
Do It Yourself Marketing
There is goinging to be more DIY marketing done via social media with more people starting their own businesses. The pandemic has many people without work. We are going to see people start their own businesses and they are going to be doing a majority of their marketing themselves.
Off The Wall
2021 is gonna be fine.
Brittany
More Brand-to-Brand Collaborations
Encouraged by successes like McDonald’s partnership with Travis Scott, deep-pocketed marketers will put a renewed focus on celebrity collaborations. We’ll also likely see more company-to-company partnerships, such as Adidas’ collaborations with Lego and Allbirds. Unexpected partnerships between corporate brands capture media attention, generate social buzz and allow for cross-marketing to customer bases—without celebrity endorsement fees, all of which play well in an era of hard-to-capture consumer attention and tightened budgets.
Off The Wall
Kelly
Brand Loyalty
Even though times are tough economically, brand loyalty will trump price in 2021. How brands treat their employees, what they are doing about climate change, how they are giving back to the greater good… this will matter in 2021 more than ever. So it is time for brands to take a deep dive and to authentically communicate what they stand for.
Off The Wall
Three celebrities will die.
Jessica
New Consumer Research
Due to the pandemic, NEW research based on consumer behavior will be more important than ever. Current, up-to-date studies will need to be conducted to drive where marketing dollars should be spent as buying decisions have changed. Brand audits and 1:1 feedback will help determine the new “normal” in marketing trends.
Off The Wall
Brad Pitt and Jennifer Aniston rekindle their relationship!!! 💕 Fingers crossed 🤞 “The One with the Rumor”
Jodie
Rural Real Estate & Digital Clutter
Prediction 1: More people will settle in rural areas because as long as their internet can hold a signal they can work from anywhere they would like to live. Which also means that continuing to adapt to a hybrid or a remote work model, businesses will have access to a larger talent pool.
Prediction 2: Design-wise, anything that evokes nostalgia will continue to trend into 2021. Zoom fatigue, digital clutter, and just overall screen time will have people yearning for simpler times and simpler design.
Off The Wall
Trump TV where he spills all of the presidential secrets (Area 51, UFO’s, JFK Assination, 18 missing minutes on Watergate tapes)
Sidne
More Personalized Branding
I believe that brands are going to take a more personalized and thoughtful approach to their marketing. After this year, we’ve realized how important empathy and caring is. Also, the digital marketing space is going to grow in leaps and bounds. Since that is the most targeted and safe approach for brands, new capabilities are going to come out.
Off The Wall
I thought I could kind of make predictions for 2020 and then my life turned upside down so now I am not going to make any personal predictions for 2021.