Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?
Jessica | Apple Lover
It was just announced last week that Apple is the first U.S. company to reach a worth of more than $2 Trillion. Their valuation has actually doubled over the last two years … WOW! I think it is safe to say that Apple is HUGE. To be honest, Apple has a huge presence in my household. With just myself and my husband, we have two iMac computers, two iPhones, two iPads and I am typing this on a MacBook Pro. You could say I’m an Apple lover, but that doesn’t mean I agree with what Apple is doing to the small business, Prepear. If you don’t know what I am talking about, check out this article. When I look at the two logos side-by-side I struggle to see the similarities. Furthermore, I don’t understand Apple’s argument of the logos confusing consumers because they are in two different industries, technology and food. Apple, I love you, but I don’t have to like you right now!
Kelly | All for the Pear
Although I understand that Apple needs to protect their brand, I am surprised to learn
that they are claiming rights to the whole fruit bowl! I’ve read that the Prepear is just one of a long list of companies who Apple has bullied. Two things make this situation different: Prepear refuses to back down and social media has given them a platform to tell their side of the story – only time will tell if they will be successful. The Covid-19 Pandemic has wreaked havoc on small business, and this news seems like a low blow, in my opinion. Almost as surprising as Apple’s actions is Apple’s lack of comment, which should tarnish brand reputation. Are they too big to be affected? Maybe, but Apple may find themselves in the middle of a small business vs. tech giant “Me too” movement – 2020 seems ripe for it!
Sidne | Displeased with Apple’s Actions
Let’s be very honest, almost every device I own is an Apple product. I love the simplicity and technology that they provide and from an aesthetic standpoint, their stuff is beautiful. However, I think that when we start talking about the situation with Prepear, we realize how big brands can become bullies and throw unlimited resources towards unnecessary actions that affect people’s livelihoods; especially when those individuals are not a threat. In Prepear’s case, they are in completely different industries and Apple has no right to demand ownership over all fruit logos. For me, this makes me question the integrity of the Apple brand and their culture. Will this incident make me switch to a different tech company? Probably not, but if more stories come out like this then I may need to rethink where I put my dollars.