ST CLOUD, Minn., Feb. 11, 2013 – Gaslight Creative, an up-and-coming, full-service, boutique-style advertising agency in St. Cloud, MN, took home an agency-high 12 awards, including the coveted “Best of Show” ADDY, at the 2013 American Advertising Awards Show on Saturday, February 9 at the Paramount Theater in downtown St. Cloud. The annual awards competition was hosted by American Advertising Federation of Central Minnesota and celebrates excellence in advertising.
While 345 entries were submitted, Gaslight’s innovative body of work for Third Street Brewhouse impressed the out-of-market judges. Gaslight’s portfolio of various Third Street Brewhouse projects won four silver ADDYs, four gold ADDYs, a “Judge’s Choice” ADDY and the “Best of Show” ADDY.
Gaslight’s newspaper campaign for Albany Apothecary and booklet for Mathew Hall each won silver ADDYs.
Gaslight’s 10-member team, comprised of graphic designers, web developers, copywriters, account managers and marketing strategists, is led by co-founders Kelly Zaske and Jodie Pundsack. Since its inception in June 2009, the agency has worked with a wide range of local and regional clients and has garnered a total of twenty-four ADDY awards.
AWARD WINNING WORK
Third Street Brewhouse Tap Handles (Gold – Sales Promotion, Best of Show), Third Street Brewhouse Website (Gold – Digital Advertising, Judge’s Choice), Third Street Brewhouse Illustration (Gold – Out-of-home campaign), Third Street Brewhouse Packaging (Gold – Sales Promotion), Third Street Brewhouse Bitter Neighbor Mask (Silver – Non-traditional Advertising), Third Street Brewhouse Billboard (Silver, Out-of-home Campaign), Third Street Brewhouse Print Ad (Silver – Consumer or Trade Publication), Third Street Brewhouse Ad Campaign (Silver – Consumer or Trade Publication), Albany Apothecary Newspaper Ads (Silver, Newspaper Campaign), Mathew Hall Booklet (Silver – Brochure).
ABOUT ADDY AWARDS:
The ADDYs are the advertising industry’s largest and most representative competition. The local ADDY Awards are the first of a three-tier, national competition. The most creative entries in each category are selected via a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY recognizes the highest level of creative excellence and is judged to be superior to all other entries in the competition. A Silver ADDY recognizes entries that are also considered outstanding and worthy of recognition. The number of awards given in each category is determined by the judges, based on relative quality of work in that category.
ABOUT AMERICAN ADVERTISING FEDERATION:
Headquartered in Washington, D.C., the American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry. The AAF has 15 district operations nation-wide, representing 40,000 advertising professionals and 200 AAF college chapters, with over 6,500 student members.