Here at Gaslight, we get downright giddy when a start-up company gives us a call. The idea of being chosen to help shape and mold a company from the ground up is more than exciting. From creating that first logo to launching the website, we are there every step of the way. One of the most important, yet sometimes overlooked, steps is creating a Facebook Business Page. With an average of 1.28 BILLION users logging onto Facebook daily, the social platform is essential to gaining leads, customers, and clients. For many, Facebook is the first and only point of contact they have with a company or brand.
Thankfully, you do not have to be a web programmer or marketing guru to create your Facebook Business Page. On the other hand, you do need to make sure your page accurately represents you and your company. The tips below will help you create a foundation for your Facebook Business Page to flourish.
NOW STOP! One of the biggest mistakes a new company can make is getting too excited and creating their company page without complete assets. Live-feed social media sights such as Twitter and Snapchat have groomed consumers to want all of their information NOW! Publishing an incomplete company page can lose you important leads that are unlikely to return to your page once it is completed.
Write Your Bio – Dating Profile Style
When you are writing your “about” section, I like to think of it like writing a dating profile. You want to sound interesting and highlight the most important parts of you (in this case your company) without dragging on and losing the reader. Keep it short, sweet and to the point. Make sure to also fill in other important details in the about section such as your business hours, address, and phone number.
Pick a Profile and Cover Photo
The first thing visitors to your page will see is your profile and cover photo. It is important to draw them in right away with an eye-catching set of photos that also exude the personality of your brand. Remember, when choosing your profile photo, this photo will be seen throughout Facebook. When you are commenting and connecting with other pages and customers, your profile photo will be representing your page. Make it memorable yet recognizable.
When choosing a cover photo, you can have some more fun. This photo is larger which gives you more room for creativity. Facebook also just recently launched video capabilities for pages cover photos. You can see the cover video feature in action on our Facebook page: https://www.facebook.com/GaslightCreative/.
Utilize the Services Page
More and more consumers are skipping traditional websites and instead using Facebook to gather quick information about a brand. The services section of a Facebook Business page is an excellent way to get more information on your page without overwhelming your “about” section. You can list each of your services, a short description of the service, and a photo example of the service quickly and easily.
**Side note: I am not saying you should delete your website and jump ship completely to Facebook. The two should work in conjunction with each other as they each have unique advantages. This article dives deeper into the specific advantages of each platform: https://www.thebalance.com/is-your-website-or-facebook-better-to-reach-your-audience-2315322
Choose a Call to Action Button
Another advantage to creating a Facebook Business page is the easily installed Call to Action button. This button appears right below your cover photo and prompts visitors to make a valuable conversion with your company. Depending on your brand or service, you can choose from a wide variety of buttons. “Contact us,” “Send Message,” “Book Now,” “Start Order,” “Learn More,” and “Shop Now” are some of the more common Call to Action buttons.
Once you have all of your “about” information completed it is time to start posting content and getting visitors to your page! Not surprisingly, photos and videos are the most beneficial types of posts for Facebook. In the on-the-go world we live in today, graphic posts are more easily consumed and are more shareable than type only posts. Taking some photos and videos of your brand or products is a great place to start!
With five new profiles being created every second, Facebook is not slowing down anytime soon. The sooner you create your Facebook Business Page, the sooner you start seeing the likes, comments, and share rolling in! So what are you waiting for? Get posting!