What the frustration of finding a reputable web design company does to your mind.
It’s been my experience over the past three years that business owners don’t know how to get a good website. They don’t know who to call – or more importantly – trust, they don’t how much it will cost, and they don’t know how much time it will take. Many are frustrated with the task of creating a website that captures their business’ personality while others just can’t keep up with the content or technology changes.
Sometimes this frustration can make business owners iterate statements like these:
I don’t need a website because …
• I don’t have anything to sell on the Internet.
• I’m not good with computers
• I don’t know what to put on a website.
• I get most of my business from referrals.
• I like to do my business over the phone or in person.
We love creating awesome websites for local and regional companies because we really do feel like we are helping them. It’s my job to put them at ease, explain the process, and sometimes debunk these objections.
I don’t have anything to sell on the Internet.
You do have something to sell on the internet – yourself and your business! What is the first thing you do when you want to find out more about someone you just met or heard about? You Google them or look them up online. More and more people are using the Internet as a digital phone book. It’s the yellow pages of today. Your website is your digital business card.
Now that they’ve found you, they want to find out more about you. Your website is your chance to make a great first impression. People want to know more about your business before they decide to work with you or even meet with you. Having your own website, you control all of the content on the first place they’ll look.
I’m not good with computers
It doesn’t really matter how computer savvy you are because your website is for your potential customers, not you.
I don’t know what to put on a website.
What do you tell people about yourself and your business when you’re networking or on a sales call? You tell them everything you want them to know – that’s what you put on your website.
I get most of my business from referrals.
A personal referral is only made stronger when someone can “check you out” for themselves. 78% of American adults look for information online about a service or product they are thinking of buying. So even if a friend or associate has mentioned your name to potential customers, they will still want to get to know you “virtually.” They want to know if you are a “real” company because real companies have a website to engage in business.
I like to do my business over the phone or in person.
People do business with people they know, like and trust. But everyone today is so busy. People are getting to know, like and trust you based on your Internet presence before they pick up the phone. Plus, so many of us are multi-tasking, doing our research on the go via our mobile devices.