Category Archives: Social Media

LinkedIn Bootcamp

Facebook and Twitter are often considered prime real estate amongst the vast wilderness that makes up our social media landscape. It’s easy to see why – they have the largest reach with Facebook boasting 1.1 billion (yes, with a ‘B’) active users, and 243 million monthly active users for Twitter. Undoubtedly, Facebook and Twitter can […]

How Social Media Helps To Grow Your Brand

I am what you would call a Millennial, reaching young adulthood in the early 2000s, surrounded and completely consumed by technology and social media. That’s a good thing, right? I think so. Social media helps to build an overall brand, image and audience of a company – oh, and to share cat photos (or is […]

Facebook and Other Fads

In the ’80s, I thought Bon Jovi would be around forever…and I was right. But I never thought he’d cut his hair. Good call, Jon. Remember when we thought Facebook was just the new, hot thing? It will run its course then fade away, we said. Let’s just wait and see what happens, we said. […]

Key Social Media Networks for Home & Commercial Builders

Facebook Page: 5-7 Posts per week. A Facebook page allows your business to have a professional presence on the largest social media site in the world. Twitter: 10 tweets per week. Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to […]

The New Media and Public Relations

Okay, how old am I that I still call social media the New Media? Don’t answer that. In an effort to understand the role of social media in my client’s marketing plans, I have always thought about it in terms of “good old fashioned public relations.” Always – since 2009 or so. Still, I came […]

Why Do Businesses Hire Gaslight Creative?

As 2012 comes to a close, we find ourselves reflecting on our growth this year, what we’ve done well and what we’d like to improve. One thing is for sure, we are always honored when a client hires us to help grow their business. But why did they choose us? I think businesses hire us […]

They Don’t Use Social Media in My Industry

Many small business owners still think they can take a pass on the power of online social media tools, particularly if they reside in seemingly low-tech industries such as plumbing, fishing or lawyering. I found this case study about Jason Brown, a 23-year old co-founder of Brown Lures. Brown Lures sells fishing lures to guys […]