GASLIGHT CREATIVE

Category Archives: News

The Human Side of Marketing


The first quarter of 2022 has come and gone, as has tax day. How are you doing following your 2022 marketing strategy? What have you changed, if anything, this year? It has been interesting to see how the events of the last two years have affected marketing. While the trend has been to utilize more […]

Building an Online Sales Strategy


Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes […]

Introducing our new Account Manager, Taylor


Growing up in rural Minnesota, I always dreamt of more than my small town could offer. I knew there was life beyond the 910 people I proudly stated could be found on my town’s population sign. After graduating high school, I moved to the big city of St. Paul and attended the University of St. […]

Words Have an Impact


Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that’s not entirely true. Words can have a huge impact on your brand – both negative and positive! Think before you speak! If you don’t have anything nice to say, don’t say anything. Use your words … […]

Things We’re Thankful for in 2020


The Gaslight team discusses what they are thankful for EVEN in 2020! During the COVID-19 pandemic, it’s healthy for us to reflect. We share our thoughts and feelings about the things we are still thankful for this year. Jodie Growing up on a farm, I had family around me all the time. We worked together, […]

Let’s Get Political


We’re going to talk politics for a hot moment, even if you don’t want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examining is the BRANDING behind two very different political campaigns from each of these parties. Both political campaigns were a success resulting in […]

Advice for the Graduating Marketing Class of 2021


Kelly Cane Be flexible and open to opportunities. The job you think you want when you graduate may not be the one for you, and conversely, a position you never thought you would like could be a perfect fit. In addition, don’t get caught up with titles – they don’t mean anything! Find a way […]

Is Apple A Bully?


Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?

Gaslight Creative Meet Bozeman, MT


This past week, Gaslight Creative announced some very exciting news: We’ve opened a new location in Bozeman, MT! Headquartered in St. Cloud, MN, we now have affiliate offices in Minneapolis and Bozeman. My Personal Background I think it’s important to tell you a little bit of my background so that you understand why Gaslight Creative […]

Backlinks – An Overlooked SEO Tactic


Search Engine Optimization (SEO) has become a necessity for all websites. Almost everyone is doing it and just to keep from being overshadowed by your competition you’ll need to have some basic SEO performed on your site as well. There are a number of things that can be done to help improve your website for […]