Category Archives: Marketing

A Little Friendly Competition

Picking a major as a little freshman is no easy task. When I first decided to attend St. Cloud State I wanted to pursue a degree in marketing, but like many other freshman, I came to the conclusion it wasn’t for me after one year of classes. Out of the blue, I came across a […]

The Rich and Glamorous Life of a Marketing Strategist

Ever since I was young, I wanted to be an artist. I loved drawing and making things, so artist it was. I was a good student, definitely leaning toward English and social studies, but held my own in math and science with a little studying. Art was discontinued in my school because of budget cuts […]

What Does it Mean to be Creative?

Everyone is creative in their own way. And nobody is creative all the time. So for those who dare to make creativity their career, it takes a special kind of thinking. A mix of self-loathing and self-adulation. Of total ego and refined humility. But overall, it must be understood that defining creativity is like hammering […]

The New Media and Public Relations

Okay, how old am I that I still call social media the New Media? Don’t answer that. In an effort to understand the role of social media in my client’s marketing plans, I have always thought about it in terms of “good old fashioned public relations.” Always – since 2009 or so. Still, I came […]

Why Do Businesses Hire Gaslight Creative?

As 2012 comes to a close, we find ourselves reflecting on our growth this year, what we’ve done well and what we’d like to improve. One thing is for sure, we are always honored when a client hires us to help grow their business. But why did they choose us? I think businesses hire us […]

Eight Reasons Why You Need a Website

#1 Websites Never Sleep. Many people surf the web in the evening when most businesses are closed – which is fine because websites never sleep! A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of […]

5 easy steps to start blogging

Blogging. Go ahead. It’s okay. Everyone’s doing it and you can, too. For someone who doesn’t write often ‒ or ever ‒ writing a blog can seem overwhelming. Heck, even to writers, it sometimes seem overwhelming. The pressure is on to make it original, helpful or entertaining. But blogging can be essential to boosting your […]

Top 10 Reasons to Hire a Marketing Agency

#1 Results There are some companies that get it and some companies that don’t. They get it because they get the importance of brand, they get the importance of marketing their company as opposed to just selling a product. When companies get it and brand themselves the right way, they’re the ones that get the […]