Category Archives: Marketing

The Power of Creative Risks

What’s the payoff for taking creative risks? For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken […]

Top 5 Reasons to Use Google Analytics

Find Out Where Your Visitors are Coming From There are over a billion websites on the World Wide Web. All of them are fighting to get your attention. It’s important to see how people find your website and more importantly, find out if your website is getting visits via search engines and other valuable sources. […]

5 Ways to Improve Your Website

In our last blog, we discussed five things you can do to market your business during the COVID-19 situation. Number one on that list is analyzing your online presence, starting with your website. Like many business owners, you’re probably feeling anxious about the future. Put that nervous energy to good use by making improvements to […]

5 Things to Do to Market Your Business Now

1. Check your online presence. Is it up to par? Do you need to update your website? Could you improve your search rankings? How could you do business online? It’s never too late to make changes that could have immediate and long-term effects. View Our Work   2. Get active on social media. Haven’t posted […]

The 5 Fundamentals for a Successful Business Development Team

Your company has just created a business development team or there has been one in place for a while, but the results just don’t seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that […]

Craft Brewers Conference

Gaslight goes to Philadelphia! Because of the awesome work we get to do with our brewing partners, we were beyond excited to attend this year’s Craft Brewers Conference and network with others in the brewing industry. I mean really, who wouldn’t enjoy the chance to talk with brew masters from around the country and sample […]

Marketing Tactic #68: Branding Your Business Through a Community Event

Hosting a community event is a great way to promote your business, and at Gaslight, it’s our favorite marketing tactic. Not only because we enjoy hosting gatherings, but because it also gives us a unique opportunity to demonstrate our creativity. How so, you ask? Let’s use our most recent event, St. Cloud Area Chamber of […]

The Projects Behind the Awards

Niven Morgan – For Him Packaging Gold Addy Award Winner, Judges Choice Award Winner Dallas-based fragrance designer Niven Morgan enlisted Gaslight Creative to create a packaging design that would revitalize his For Him line of men’s shaving and facial care. Senior graphic designer Amy Imdieke expanded on the company’s current brand while creating a distinctive […]

Patriotic Marketing

‘Tis the season – fireworks, hot dogs, bald eagles, and apple pies. Patriotic holidays, such as Independence Day, Veteran’s Day, Memorial Day, and even the Olympics provide companies with the perfect opportunity to build brand loyalty with consumers. However, for many companies, patriotic events are an excuse to capitalize on the holiday without putting any […]

The Greatest Marketing In History

I am not a scholar of advertising, nor am I an expert on history, but I am a lifelong student of pop culture, and this is what I’ve learned: the real key to long-term success for a product is to hook consumers when they’re young. Here’s the checklist for making something boys will love: 1.  […]