Category Archives: Marketing

Everyone is Hiring. How Will Your Business Stand Out?

  It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the […]

Getting to Know the Latchkey Kids

Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), […]

Design 101 for the One-Person Marketing Department

  Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your […]

Our 2021 Marketing Predictions

Michael DARK MODE I predict more websites and apps will have “dark modes” in the coming year – at least as an toggle option if not a full design overhaul. Dark Mode involves using white or light-colored text and foreground elements on dark backgrounds for webpages, apps, and operating systems. Everything from MacOS to Facebook […]

Black Friday 2020

In a year where nothing is normal, why would we expect the holidays to be any different? Black Friday, the informal name for the Friday after Thanksgiving Day, marks the beginning of the holiday shopping season. Already having a tough year due to the pandemic, retailers are scrambling to salvage what has traditionally been their […]

Our Favorite Gaslight Projects and Why

Sidne Poppy Salon Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and […]

The Power of Creative Risks

What’s the payoff for taking creative risks? For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken […]

Top 5 Reasons to Use Google Analytics

Find Out Where Your Visitors are Coming From There are over a billion websites on the World Wide Web. All of them are fighting to get your attention. It’s important to see how people find your website and more importantly, find out if your website is getting visits via search engines and other valuable sources. […]

5 Ways to Improve Your Website

In our last blog, we discussed five things you can do to market your business during the COVID-19 situation. Number one on that list is analyzing your online presence, starting with your website. Like many business owners, you’re probably feeling anxious about the future. Put that nervous energy to good use by making improvements to […]

5 Things to Do to Market Your Business Now

1. Check your online presence. Is it up to par? Do you need to update your website? Could you improve your search rankings? How could you do business online? It’s never too late to make changes that could have immediate and long-term effects. View Our Work   2. Get active on social media. Haven’t posted […]