I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […]
What’s the payoff for taking creative risks? For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken […]
As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly the world, experienced the Great Recession. The unemployment rate was at an all time high, the Dow Jones declined by more than […]
Your company has just created a business development team or there has been one in place for a while, but the results just don’t seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that […]
#1 Results There are some companies that get it and some companies that don’t. They get it because they get the importance of brand, they get the importance of marketing their company as opposed to just selling a product. When companies get it and brand themselves the right way, they’re the ones that get the […]
