Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes […]
I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […]
We can all agree that in 2021, it’s not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they’ve found THE ONE. And, at the end of the day, […]
Find Out Where Your Visitors are Coming From There are over a billion websites on the World Wide Web. All of them are fighting to get your attention. It’s important to see how people find your website and more importantly, find out if your website is getting visits via search engines and other valuable sources. […]
In our last blog, we discussed five things you can do to market your business during the COVID-19 situation. Number one on that list is analyzing your online presence, starting with your website. Like many business owners, you’re probably feeling anxious about the future. Put that nervous energy to good use by making improvements to […]
There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of […]
Your company has just created a business development team or there has been one in place for a while, but the results just don’t seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that […]
After much discussion at Gaslight Creative, we’ve decided to try a different approach in the quest to find the right intern. Whether you’re a designer or an account person, creativity is key when it comes to joining our team. See below for details on how to apply to Gaslight’s Design and Communications internships. Design Intern […]
Blogging. Go ahead. It’s okay. Everyone’s doing it and you can, too. For someone who doesn’t write often ‒ or ever ‒ writing a blog can seem overwhelming. Heck, even to writers, it sometimes seem overwhelming. The pressure is on to make it original, helpful or entertaining. But blogging can be essential to boosting your […]
#1 Results There are some companies that get it and some companies that don’t. They get it because they get the importance of brand, they get the importance of marketing their company as opposed to just selling a product. When companies get it and brand themselves the right way, they’re the ones that get the […]
