Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your […]
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon, I often leave our clients surprised at how many variations of one color there are and how simply adjusting a hue can be a […]
Niven Morgan – For Him Packaging Gold Addy Award Winner, Judges Choice Award Winner Dallas-based fragrance designer Niven Morgan enlisted Gaslight Creative to create a packaging design that would revitalize his For Him line of men’s shaving and facial care. Senior graphic designer Amy Imdieke expanded on the company’s current brand while creating a distinctive […]
Gaslight Creative’s Co-Founder, Kelly Zaske, Recognized as Outstanding Member of Advertising Community by American Advertising Federation. (ST CLOUD, Minn.) – Gaslight Creative co-founder Kelly Zaske was recently honored with the American Advertising Federation (AAF) Silver Medal Award, an honor that celebrates an outstanding member of the local advertising community. Zaske received the honor at […]
When we talk about SEO (Search Engine Optimization), the mantra often seems to be, “Content is King”. While you may agree with this statement, you cannot forget the importance of the other factors that contribute to increasing traffic to your website. After all, that is what you are trying to achieve with SEO. Good content, […]
In advertising and marketing, there are graphic designers and there are illustrators. Then there are Frankensteined monster hybrid designer/illustrators. These monster types can seamlessly use their illustrations to create beautiful and unique designs, that can really set a brand apart from its competitors. All the designers at Gaslight are of the monster persuasion, which means that our weekly […]
One other thing… No matter how many times your amazing absolutely brilliant work is rejected by the client for whatever arbitrary, frivolous, dopey reason, there is always another brilliant, and amazing solution possible. Sometimes it’s even better. I promise you. Nine years ago, I came across this little blurb on the back […]
If you are regular follower of our blog, you know that each year, we give back to our community by volunteering for the March of Dimes Signature Chef’s Auction. Personally, I was co-chair for two years and collectively we have produced all of the publications for the event for the past three years. It’s a […]
I’m late to the party on this one (that seems to be a theme in my life), but I’m going to take a look at how I would like to improve iOS7. I know, it was released for iPhones, and iPads came out about 6 months ago, which is seems like ages ago, but there […]
The hyperreal world that media transmits to us as individuals is often not real, but ideal. We as viewers – and very subjective ones – idealize and try to make this ideal world true at all expenses. Pictures we upload on social media networks, such as Facebook, Instagram, and Twitter, are often re-touched and modified […]
