Category Archives: Content

Backlinks – An Overlooked SEO Tactic

Search Engine Optimization (SEO) has become a necessity for all websites. Almost everyone is doing it and just to keep from being overshadowed by your competition you’ll need to have some basic SEO performed on your site as well. There are a number of things that can be done to help improve your website for […]

Content is King: 7 Questions to Shape your Website Content

There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of […]

The 5 Fundamentals for a Successful Business Development Team

Your company has just created a business development team or there has been one in place for a while, but the results just don’t seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that […]

Introducing Sara Judson Brown: Copywriter & Content Strategist

Hi! My name is Sara Judson Brown. I am the new copywriter and content strategist at Gaslight Creative. At various times, I’ve been called a writer, a copywriter, a comma jockey, a communications specialist, a communications consultant, a content writer, a content specialist, a content creator, and even an über writer content specialist consültant. Just […]

Gaslight Creative Featured in Page

This month Gaslight Creative will be featured in a German magazine called PAGE. PAGE is a magazine for creative professionals in design, advertising and media that provides month by month updates for creation and production. The story will be about how pharmacies in Germany lack character because they are victims of corporate design. Gaslight Creative’s […]

Meet Me in MSP

When clients, vendors and friends visit our office atop the Stradtman/Larson Building in Downtown St. Cloud, they always have good things to say. “Oh what a cool, old building,” or “This looks like a fun place to work.” Well, it is a fun place to work, but I attribute that mostly to the people who […]

What’s My Age Again: The Underlying Teachings of Blink-182

There is no denying What’s My Age Again? by Blink-182 is a classic punk rock song. If you had a pulse in 1999, you are familiar with it. It bombarded the radio and was without a doubt an anthem. Today, nearly 14 years after its release, it will still get you to turn up the […]

The New Media and Public Relations

Okay, how old am I that I still call social media the New Media? Don’t answer that. In an effort to understand the role of social media in my client’s marketing plans, I have always thought about it in terms of “good old fashioned public relations.” Always – since 2009 or so. Still, I came […]

5 easy steps to start blogging

Blogging. Go ahead. It’s okay. Everyone’s doing it and you can, too. For someone who doesn’t write often ‒ or ever ‒ writing a blog can seem overwhelming. Heck, even to writers, it sometimes seem overwhelming. The pressure is on to make it original, helpful or entertaining. But blogging can be essential to boosting your […]