I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […]
This past week, Gaslight Creative announced some very exciting news: We’ve opened a new location in Bozeman, MT! Headquartered in St. Cloud, MN, we now have affiliate offices in Minneapolis and Bozeman. My Personal Background I think it’s important to tell you a little bit of my background so that you understand why Gaslight Creative […]
In our last blog, we discussed five things you can do to market your business during the COVID-19 situation. Number one on that list is analyzing your online presence, starting with your website. Like many business owners, you’re probably feeling anxious about the future. Put that nervous energy to good use by making improvements to […]
We want to make sure that all of our new clients come to us feeling prepared and ready to meet their marketing goals. One way we can help is by discussing our creative process. Last week, we talked about the first two steps of the advertising agency process. (You can read about them by clicking […]
Recently, a fellow coworker of mine said something that I still think about whenever I meet with clients and prospects. He said: “Think of a mechanic. Someone drives a mysterious car into the lot that you’ve never seen before. The driver tells you they want a number of modifications to the engine and an estimate […]
Off We Go! The #GaslightBrewCrew is officially on our way to Washington D.C. for the 2017 Craft Brewers Conference! Armed with our “Oh Shit Kits,” we are ready to chat, check-in and cheers to a wonderful week! Make sure to follow us on social media throughout the week to see us #GetGaslit during all of […]
Your company has just created a business development team or there has been one in place for a while, but the results just don’t seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that […]
Gaslight goes to Philadelphia! Because of the awesome work we get to do with our brewing partners, we were beyond excited to attend this year’s Craft Brewers Conference and network with others in the brewing industry. I mean really, who wouldn’t enjoy the chance to talk with brew masters from around the country and sample […]
