Category Archives: Branding

Content is King: 7 Questions to Shape your Website Content

There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of […]

Craft Brewers Conference

Gaslight goes to Philadelphia! Because of the awesome work we get to do with our brewing partners, we were beyond excited to attend this year’s Craft Brewers Conference and network with others in the brewing industry. I mean really, who wouldn’t enjoy the chance to talk with brew masters from around the country and sample […]

Are We Branding Our Children?

About a month ago, my daycare provider notified me that we were dangerously low on diapers. After six months of reluctantly buying pull-ups – hoping that Lucia will finally get on the potty-training bandwagon – I threw my hands up in the air and bought two more boxes of Dora the Explorer pink floral pull-ups. […]

Building a Brand Blueprint

I’m sure you’ve heard that a strong brand can help increase sales and build customer loyalty. But what is a brand? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller and to differentiate them […]

What’s In A Name?

Being pregnant with my fourth – yes, fourth – child, I’ve been thinking quite a bit lately about names. What’s unique, but not too unique, aka weird? (Throw in the mix that my husband is a pretty traditional kind of guy.) What matters more? The name or what it comes to mean? I think Shakespeare […]