GASLIGHT CREATIVE

Category Archives: Branding

Building A Brand Blueprint 2021


  Over the past ten years, we’ve had the privilege of working with dozens of companies to build their brand from the ground up. We’ve also helped many businesses, including several 100+ year-old companies, navigate a rebranding process to better represent current beliefs. And although we love all the work we do, we have to […]

Our Favorite Gaslight Projects and Why


Sidne Poppy Salon Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and […]

Battle of The Logos


Football season starts tomorrow, so what better way to celebrate than to discuss sports. Today as we debate what went so wrong/so right with the LA Rams and Seattle Kraken logos.

Is Apple A Bully?


Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?

Brands We Love


Kelly Cane Target Target is my favorite brand. Visually, it’s simple and recognizable and the messaging is concise and clear. And most importantly, I believe Target delivers on its brand promise “Expect More Pay Less”. As brand ambassadors, Target employees are always cheerful and helpful. I think I’m loyal because I know what to expect […]

The Great Recession: Lessons Learned


As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly the world, experienced the Great Recession. The unemployment rate was at an all time high, the Dow Jones declined by more than […]

Red : From Love to Murder


As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon, I often leave our clients surprised at how many variations of one color there are and how simply adjusting a hue can be a […]

#GetGaslit at the 2017 Craft Brewers Conference!


Off We Go! The #GaslightBrewCrew is officially on our way to Washington D.C. for the 2017 Craft Brewers Conference! Armed with our “Oh Shit Kits,” we are ready to chat, check-in and cheers to a wonderful week! Make sure to follow us on social media throughout the week to see us #GetGaslit during all of […]

Content is King: 7 Questions to Shape your Website Content


There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of […]

Craft Brewers Conference


Gaslight goes to Philadelphia! Because of the awesome work we get to do with our brewing partners, we were beyond excited to attend this year’s Craft Brewers Conference and network with others in the brewing industry. I mean really, who wouldn’t enjoy the chance to talk with brew masters from around the country and sample […]