Jodie Pundsack, AAF 2023 Silver Medal Award Winner Creative. Inspirational. Kind. These are just a few words to describe Gaslight Creative’s award-winning co-founder, Jodie Pundsack. Not only has Jodie helped lead the team at Gaslight Creative to win more than 130 American Adveritisng Awards in just fourteen years, she now gets to hold the title […]
I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […]
Over the past ten years, we’ve had the privilege of working with dozens of companies to build their brand from the ground up. We’ve also helped many businesses, including several 100+ year-old companies, navigate a rebranding process to better represent current beliefs. And although we love all the work we do, we have to […]
Sidne Poppy Salon Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and […]
Football season starts tomorrow, so what better way to celebrate than to discuss sports. Today as we debate what went so wrong/so right with the LA Rams and Seattle Kraken logos.
Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?
Kelly Cane Target Target is my favorite brand. Visually, it’s simple and recognizable and the messaging is concise and clear. And most importantly, I believe Target delivers on its brand promise “Expect More Pay Less”. As brand ambassadors, Target employees are always cheerful and helpful. I think I’m loyal because I know what to expect […]
As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly the world, experienced the Great Recession. The unemployment rate was at an all time high, the Dow Jones declined by more than […]
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon, I often leave our clients surprised at how many variations of one color there are and how simply adjusting a hue can be a […]
Off We Go! The #GaslightBrewCrew is officially on our way to Washington D.C. for the 2017 Craft Brewers Conference! Armed with our “Oh Shit Kits,” we are ready to chat, check-in and cheers to a wonderful week! Make sure to follow us on social media throughout the week to see us #GetGaslit during all of […]