I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […]
We can all agree that in 2021, it’s not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they’ve found THE ONE. And, at the end of the day, […]
Football season starts tomorrow, so what better way to celebrate than to discuss sports. Today as we debate what went so wrong/so right with the LA Rams and Seattle Kraken logos.
As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly the world, experienced the Great Recession. The unemployment rate was at an all time high, the Dow Jones declined by more than […]
This week, we asked our team who or what inspired them to be a part of the creative industry. When we got the group together to talk about our inspirations on our Facebook Live, we noticed that pretty much all of us had creative tendencies that started at an early age. However, how we found […]