Category Archives: Blog

Award Winning

Jodie Pundsack, AAF 2023 Silver Medal Award Winner Creative. Inspirational. Kind. These are just a few words to describe Gaslight Creative’s award-winning co-founder, Jodie Pundsack. Not only has Jodie helped lead the team at Gaslight Creative to win more than 130 American Adveritisng Awards in just fourteen years, she now gets to hold the title […]

Building an Online Sales Strategy

Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes […]

The Commercialization of Christmas

  From Christmas tree farms, holiday light shows, and placing little kids on the lap of a strange bearded man, Christmas has become the most Instagrammable time of the year. See exhibits A and B below. My family at the 2021 Bentleyville USA Holiday Light Show in Duluth, MN. Christmas is also the time of […]

Everyone is Hiring. How Will Your Business Stand Out?

  It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the […]

Is Your Website Driving Business Growth?

We can all agree that in 2021, it’s not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they’ve found THE ONE. And, at the end of the day, […]

The unLuckiest Year

  Roundtable – All Staff How Have You Been Lucky During the Past Year? (aka what are you grateful for) Jodie Who could have imagined the year we were to have one year ago? 2020 was A LOT. However, I would never wish away that year. Yes, we could’ve gone without the deadly virus and […]


It’s true; trends are cyclical. We see this particularly in fashion styles. For example, the current trend in athletic wear is neon, neon and more neon, while everyday wear trends include baggy, over-sized sweaters and hiked-up waist lines. What’s next…Zubaz pants? While I wasn’t alive in the 80’s to see Zubaz pants and mullets in […]


As a designer, a large portion of my time is spent in front of a computer screen. From working on digital illustrations to implementing ideas in the Creative Suite, the computer can be a creative’s best friend to achieve the look of a big idea started in a notebook or on a cocktail napkin. However, […]

It’s nothing

Okay. I admit it. I’m stuck. Only my second Gaslight blog and I have no idea what to write about. Yeah. It happens to writers, too. (Can I blame pregnancy brain?) No use procrastinating, let’s pick a random topic. How about nothing? What can I say about nothing… All creatives – even though we create […]