Category Archives: Advertising

Building an Online Sales Strategy

Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes […]

How Will Your Business Stay Top-of-Mind in 2022? 

I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […]

The Commercialization of Christmas

  From Christmas tree farms, holiday light shows, and placing little kids on the lap of a strange bearded man, Christmas has become the most Instagrammable time of the year. See exhibits A and B below. My family at the 2021 Bentleyville USA Holiday Light Show in Duluth, MN. Christmas is also the time of […]

Everyone is Hiring. How Will Your Business Stand Out?

  It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the […]

Speak Your Truth

Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A’s philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not […]

Favorite Superbowl Commercials of 2021

Last week, we were all tasked with tuning into the Superbowl commercials and picking our favorite one, and include a write-up of why we chose it. Some were chosen because they were funny and others because they tugged at the heartstrings. Read about each of our staff picks from the Superbowl commercials! Kelly Alexa’s Body […]