In a year where nothing is normal, why would we expect the holidays to be any different? Black Friday, the informal name for the Friday after Thanksgiving Day, marks the beginning of the holiday shopping season. Already having a tough year due to the pandemic, retailers are scrambling to salvage what has traditionally been their busiest and most profitable time of the year. Quick History Lesson The term "Black Friday" had different connotations when it was first used in 1952, but as it gained popularity in the early 1980s. It became known as the day retailers moved from being in…
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Our Favorite Gaslight Projects and Why
Sidne Poppy Salon Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and how we bring this through to our projects. Strategically, it guides users through the website, which is the ultimate goal and creatively, it’s absolutely gorgeous. I feel like it mirrors the fact that Poppy’s stylists are focused on showing their clients inner beauty and giving…
Let’s Get Political
We’re going to talk politics for a hot moment, even if you don't want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examining is the BRANDING behind two very different political campaigns from each of these parties. Both political campaigns were a success resulting in a win for the highest office in the land. But let us understand why and how branding may have played the most important role in determining the future of the country. So it's 2008, and an unfamiliar candidate has decided to take his bid at…
The Power of Creative Risks
What’s the payoff for taking creative risks? For this week's blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there’s a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable…
Advice for the Graduating Marketing Class of 2021
Kelly Cane Be flexible and open to opportunities. The job you think you want when you graduate may not be the one for you, and conversely, a position you never thought you would like could be a perfect fit. In addition, don’t get caught up with titles – they don’t mean anything! Find a way to be a leader and make a difference in every position you hold. In return, you will learn valuable skills and build your career one opportunity at a time. Nate Eggert Focus on your goal. If you don't know what that is yet, be open…
Battle of The Logos
Football season starts tomorrow, so what better way to celebrate than to discuss sports. Today as we debate what went so wrong/so right with the LA Rams and Seattle Kraken logos.
Is Apple A Bully?
Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a "notice of opposition" saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think? Jessica | Apple Lover It was just announced last week that Apple is the first U.S. company to reach a worth of more than $2 Trillion. Their valuation has actually doubled over the last two years … WOW! I think it is safe to say that Apple is HUGE. To be honest,…
Top 5 Reasons to Use Google Analytics
Find Out Where Your Visitors are Coming From There are over a billion websites on the World Wide Web. All of them are fighting to get your attention. It’s important to see how people find your website and more importantly, find out if your website is getting visits via search engines and other valuable sources. Just a quick peek at this graph shows you where your website visitors came from. Organic Search (search engine), Direct (typing directly in the address bar), Social, Referral (Other Websites), etc. Track Website Behavior Getting people to your website is important, but knowing what they…
Gaslight Creative Meet Bozeman, MT
This past week, Gaslight Creative announced some very exciting news: We’ve opened a new location in Bozeman, MT! Headquartered in St. Cloud, MN, we now have affiliate offices in Minneapolis and Bozeman. My Personal Background I think it’s important to tell you a little bit of my background so that you understand why Gaslight Creative made this decision. I grew up in a small town outside of Billings, MT and lived there for 16 years before my immediate family moved to Minnesota for my dad’s job. The move was very difficult for all of us as Montana truly is where…
Backlinks – An Overlooked SEO Tactic
Search Engine Optimization (SEO) has become a necessity for all websites. Almost everyone is doing it and just to keep from being overshadowed by your competition you'll need to have some basic SEO performed on your site as well. There are a number of things that can be done to help improve your website for search, things like optimizing code, heading tags, alt tags, adding schema, etc. These are all basic plug-in improvements but did you know that there is an often overlooked SEO tactic, that is extremely valuable for SEO, and that you can't simply just 'do' to your…