Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your energy towards designing a brochure. So we'd like to give you a few tips and tricks to hold dear as you wear your designer hat. Our latest roundtable is dedicated to you, the one-person marketing department. Here you will learn a few basic design principles…
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Past Topics
Introducing our new Account Manager, Taylor
Growing up in rural Minnesota, I always dreamt of more than my small town could offer. I knew there was life beyond the 910 people I proudly stated could be found on my town's population sign. After graduating high school, I moved to the big city of St. Paul and attended the University of St. Thomas. I know it's no New York City, but it was a BIG change for this small town girl! I packed up my bags and put a big check mark next to that dream. I thrived in city life. I loved the hustle and bustle…
Is Your Website Driving Business Growth?
We can all agree that in 2021, it's not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they've found THE ONE. And, at the end of the day, it needs to drive business growth. Last year taught us the importance of having a strong and accurate online presence. Yet many businesses are still unwilling to invest in a new or update their current website because they invested time and money in the past.…
The unLuckiest Year
Roundtable - All Staff How Have You Been Lucky During the Past Year? (aka what are you grateful for) Jodie Who could have imagined the year we were to have one year ago? 2020 was A LOT. However, I would never wish away that year. Yes, we could’ve gone without the deadly virus and the riots. That was AWFUL. But I feel lucky that for once in my life I was able to really be with my kids. The stigma from working from home is no longer. I feel lucky that 2020 was a year of togetherness that will…
Favorite Superbowl Commercials of 2021
Last week, we were all tasked with tuning into the Superbowl commercials and picking our favorite one, and include a write-up of why we chose it. Some were chosen because they were funny and others because they tugged at the heartstrings. Read about each of our staff picks from the Superbowl commercials! Kelly Alexa's Body In the ad, a woman dreams of what it would be like if Alexa was personified as the very handsome Jordan, and she's appropriately smitten with the AI. At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off…
What do we hope to leave behind from working at home and what do we want to keep?
Sidne Leave behind: Not being able to meet with people in person. I think the connections develop into something much stronger when you can sit across the table from someone. Keep: An open mind to adapting. While I don’t love being on Zoom, I do love that it encourages businesses to see things from a different perspective and allow more flexibility in where and how we do business. AKA for Gaslight, allowing me to open an office in Bozeman, MT. Jodie Leave behind: The inability to collaborate on a whim. And not knowing when to stop working. Keep: Quiet early…
Building A Brand Blueprint 2021
Over the past ten years, we've had the privilege of working with dozens of companies to build their brand from the ground up. We've also helped many businesses, including several 100+ year-old companies, navigate a rebranding process to better represent current beliefs. And although we love all the work we do, we have to admit that branding projects hold a special place in our hearts. From the outside looking in – and from the looks of our online portfolio – these projects consist of some pretty nice logos. But what many don’t know is that there is a lot…
Our 2021 Marketing Predictions
Michael DARK MODE I predict more websites and apps will have "dark modes" in the coming year - at least as an toggle option if not a full design overhaul. Dark Mode involves using white or light-colored text and foreground elements on dark backgrounds for webpages, apps, and operating systems. Everything from MacOS to Facebook has the option with more to come. Using a dark background can be easier on the eyes in lower light settings - which is important given how much screen time the average person puts in on any given day. Dark Mode can also persevere the…
Words Have an Impact
Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that's not entirely true. Words can have a huge impact on your brand - both negative and positive! Think before you speak! If you don’t have anything nice to say, don’t say anything. Use your words … Do you recall your parents saying these things to you? In reality, they were trying to get you to realize the importance of your words at an early age. There are so many things to take into account when you communicate whether that be written…
Things We’re Thankful for in 2020
The Gaslight team discusses what they are thankful for EVEN in 2020! During the COVID-19 pandemic, it's healthy for us to reflect. We share our thoughts and feelings about the things we are still thankful for this year. Jodie Growing up on a farm, I had family around me all the time. We worked together, played together, and ate meals together. I wanted that for children as well. But starting a business didn’t allow for that. Therefore, I am thankful for 2020 insisting we pause, slow down, and stay home. And yes, it’s not easy juggling a career and distance…