GASLIGHT CREATIVE

News


Trade Show Giveaways: Are They Worth It?


We have all been there. It’s the end of the tradeshow, you have a branded bag full of pencils, stress balls, and sell sheets. You bring them home with good intentions and they sit in that bright yellow bag in the corner for months. Once you are registered for your next trade show, one of the most important aspects to think about it is your giveaway item. You can make a great in-person connection during the show, but unless you have a takeaway piece, there is a good chance you won’t hear from them again. But how do you make sure your item doesn’t sit in the corner for months? Follow the golden rule. Make it wearable, shareable, or genuinely useful. As long as your takeaway piece falls into one of these three categories, you are on the right track! Why Have a Giveaway Item? When the budget is tight,…


READ MORE

From Client to Part of the Team


  Minnesota is a place I will always call home. With my family still in Stearns County, I can’t imagine living anywhere else. Early on, my parents instilled in me that I could do anything I set my mind to, including going to a private college no matter the cost. In 2006, I graduated from the College of Saint Benedict/Saint John’s University with a degree in Communication. Upon graduation, I knew I wanted to make a difference; therefore, working for a nonprofit was the perfect fit for my first position.  With a new husband and the desire to stay in Central Minnesota, United Way of Central Minnesota was the place I called home for the past 12 years. I had someone say to me once, “If you can successfully market a nonprofit, you can successfully market anything.” It’s not easy to convince someone to give their hard earned money to…


READ MORE

Don’t Lose Your Domain Name… Renew On Time


If you own or operate a website online, then you are probably somewhat familiar with domain names and hosting. What many website owners do not realize, however, is that these things can and will expire. If you like your website domain name and do not want it to get auctioned off to the highest bidder, it’s very important to remember to renew your hosting and your domain name each year. Not renewing your domain name or hosting in time can be costly, sometimes, irreversible! What is a Domain Name? Talking about domain names and hosting can be a somewhat confusing and abundant topic, so for this post, I am going to focus on the importance of renewing your domain name(s). A domain name, in website hosting, is sort of like a vanity license plate on your car. All websites online have an address that is actually a series of numbers…


READ MORE

SEO – What’s The Big Deal?


Short for Search Engine Optimization, SEO is a practice of getting website and webpage visitors from search engines (like Google, Yahoo, and Bing) naturally (or unpaid) through search results. Basically, SEO refers to the way you get your website to show up when you perform a search on a site like Google and Yahoo. There are 6,586,013,574 internet searches a day worldwide. Searching is the route most internet users take to find answers to their questions, solutions to their problems or find things they would like to buy. How Does Search Work? Here is a video from the experts in search over at Google: How Do We Optimize for Search? It’s a Search Engine's job to provide the best results possible to their customers. But with billion’s of searches each day, how do they do it? It’s simple, their systems make sure that the information being provided users, matches what…


READ MORE

Making the Most of Your Agency Experience – Part 2


We want to make sure that all of our new clients come to us feeling prepared and ready to meet their marketing goals. One way we can help is by discussing our creative process. Last week, we talked about the first two steps of the advertising agency process. (You can read about them by clicking here). This week we want to walk you through the last two steps, so you are ready to make marketing magic with us! Step 3: Design, Present, Design, Breath, Choose Final Design, the End! Step 3 is actually a combination of many mini steps in one. First, we start with concepting. Concepting is when the artist gets the research back from the project manager and his or her creative brain starts running. They then design a few different concepts based on the research. From there, the concepts are shown to the client who gives the…


READ MORE

Making the Most of Your Agency Experience


Recently, a fellow coworker of mine said something that I still think about whenever I meet with clients and prospects. He said: “Think of a mechanic. Someone drives a mysterious car into the lot that you’ve never seen before. The driver tells you they want a number of modifications to the engine and an estimate for the work. As a mechanic, it’s pretty tough to estimate the job without looking under the hood first.” I love this! Many times, in our industry, we encounter individuals who are looking for “marketing and advertising help,” but more often than not, we find that the services they are asking for are not what they truly need. We are here to make sure that they are making the most of their agency experience! The Advertising Agency Process Every client has unique needs and goals. To make sure we are staying on track and hitting…


READ MORE

Facebook Business Pages: A Helpful Guide for Start-Ups


Here at Gaslight, we get downright giddy when a start-up company gives us a call. The idea of being chosen to help shape and mold a company from the ground up is more than exciting. From creating that first logo to launching the website, we are there every step of the way. One of the most important, yet sometimes overlooked, steps is creating a Facebook Business Page. With an average of 1.28 BILLION users logging onto Facebook daily, the social platform is essential to gaining leads, customers, and clients. For many, Facebook is the first and only point of contact they have with a company or brand. Thankfully, you do not have to be a web programmer or marketing guru to create your Facebook Business Page. On the other hand, you do need to make sure your page accurately represents you and your company. The tips below will help you…


READ MORE

3 for 1: Fulfilling Your Business, Self and Community Through a Philanthropic Mindset


Co-Author: Lauren Brutger From our very start 8 years ago, we have embarked on a journey of giving back to our local community through both a creative and philanthropic mindset. We have been fortunate to get a chance to work with some incredible organizations. Through our continuous work with United Way, we have been able to recognize generous donors and connect them to their recipients. We have also been fortunate enough to work with the March of Dimes in honoring their donors and creatively promoting their vision. Not only have we been able to express our creative abilities with these organizations and many others, but our eyes have also been opened to the enormous generosity of our neighbors. More and more businesses like Gaslight are donating their time and services to their local community. But why? Although charitable acts are not accompanied with monetary rewards, they do come with their own set…


READ MORE

#GetGaslit at the 2017 Craft Brewers Conference!


Off We Go! The #GaslightBrewCrew is officially on our way to Washington D.C. for the 2017 Craft Brewers Conference! Armed with our “Oh Shit Kits,” we are ready to chat, check-in and cheers to a wonderful week! Make sure to follow us on social media throughout the week to see us #GetGaslit during all of our (completely sober) adventures! If you are at the show, stop by our booth #1040 and pick up your free “Oh Shit Kit” to help fight off your hangover! We will have samples to view of past projects including screen printed bottles, can designs, t-shirts, business cards, tap handles, and much more! We would love to chat about all things beverage marketing! Don’t forget to also enter to win a $599 Gaslight Gift Card by using #GaslightBrewCrew on Facebook and Instagram. Every # is an entry to win! We will be announcing the winner on…


READ MORE

How to Choose a Domain Name


Imagine typing all of that in every time you wanted to search for a quick green bean casserole recipe! As you can see, choosing a good domain name is a crucial (and sometimes overlooked) first step to creating a successful web page. Whether you are looking to start a new business or take your current business online, one of the first things you will need to consider is how to choose a good domain name. Perhaps you are simply looking for a new domain name to rebrand under or add brandable value to your business. Whatever the case may be, here are a few tips to help guide you in choosing the right domain name. Keep it Short As a general rule, shorter domains are better than long tail domain names. They are easier to remember and easier to type. They also look better. Some of the most successful companies…


READ MORE