Jodie Pundsack, AAF 2023 Silver Medal Award Winner Creative. Inspirational. Kind. These are just a few words to describe Gaslight Creative’s award-winning co-founder, Jodie Pundsack. Not only has Jodie helped lead the team at Gaslight Creative to win more than 130 American Adveritisng Awards in just fourteen years, she now gets to hold the title of American Advertising Federation (AAF) Silver Medal Award winner. As part of the 2023 American Advertising Awards competition, Jodie was awarded this prestigious honor in front of her peers. And while Jodie was surprised, the team at Gaslight was not. In our mind, this award…
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4 Reasons To Upgrade Your Website This Year
Let’s Bob Ross it and paint a picture. It’s the year 2023, you had another successful year in business, but your marketing would say otherwise. Your website is roughly five to ten years old, and customers can’t find what they are looking for, causing them to exit before ever completing a task. Upgrading your website has crossed your mind sometimes, but you’re unsure if it’s worthwhile. If this sounds like you, the answer is unequivocally YES; you need to invest in a website upgrade this year. In today's world, it’s not enough to just have a website. It needs to…
Welcome Layne Halvorsen to the Gaslight Team
My name is Layne Halvorsen, and I’m the newest team member here at Gaslight Creative! I was born and raised in Suamico, Wisconsin, just north of Green Bay (Go Pack). I moved further west into Wisconsin for school, attending the University of Wisconsin Stout and graduating in 2022 with a degree in Graphic Design and Communications. After graduation, I lined up an internship in Minneapolis with a design firm, and soon after that finished, I started working with Gaslight Creative in September 2022. I’m a fully remote worker for the time being, living with my partner in the Hudson, Wisconsin,…
The Human Side of Marketing
The first quarter of 2022 has come and gone, as has tax day. How are you doing following your 2022 marketing strategy? What have you changed, if anything, this year? It has been interesting to see how the events of the last two years have affected marketing. While the trend has been to utilize more technology (i.e., digital marketing strategies), I am reading more and more about the push-back against increased digitization and automation of interactions between brands and consumers. Today, there seems to be a desire to make marketing more human again. While technologies such as AI and data-driven…
Building an Online Sales Strategy
Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes can add up to big results. Last year, we published a blog about how your website can work for you by saving time and garnering leads, ultimately helping to drive business growth. An obvious way your website can “work” for you is for it to…
How Will Your Business Stay Top-of-Mind in 2022?
I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability of digital marketing and its accompanying analytics are attractive for clients with dwindling budgets and who require measurement for spending those budgets. We now call top-of-mind campaigns branding campaigns, but the goal is the same – to be one of the “top” suppliers of goods…
The Commercialization of Christmas
From Christmas tree farms, holiday light shows, and placing little kids on the lap of a strange bearded man, Christmas has become the most Instagrammable time of the year. See exhibits A and B below. My family at the 2021 Bentleyville USA Holiday Light Show in Duluth, MN. Christmas is also the time of year when households across the country spend the most money, and every entrepreneur, marketer, and business, big or small, has learned how to capitalize on it. In 2021 Americans are going to spend an average of $886 on Christmas gifts and roughly $276 per child.…
Everyone is Hiring. How Will Your Business Stand Out?
It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the crowd when a lot of companies are performing salary audits, raising their minimum wage, adding to their benefits package, and offering starting bonuses? The answer isn't straightforward. An intensive recruitment marketing approach could be required. What used to work to hire employees might not work…
Getting to Know the Latchkey Kids
Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), it’s this middle child of generations that now – finally – deserves to be heard. Sandwiched between the much larger segments of Baby Boomers and Millennials, Generation X makes up all 40-55 year olds, equalling 65 million wage earners at the peak of their careers.…
Speak Your Truth
Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A's philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not only known for their employees' chipper attitudes, but also for donating to charities with anti-LGBTQ stances. In 2012, these donations came to head and sparked heavy debates, ultimately causing threats from politicians banning the restaurant from their cities. As of 2020, Chick-fil-A has modified their…