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Join us every Wednesday at 3:00 CT for our Facebook Live Roundtable.

Join us LIVE at 3pm every Wednesday for our weekly roundtable as we discuss design and marketing tips, current news and events, professionals on our creative team at Gaslight Creative and more...

This week's topic:

The Roaring 2020's

You'll need to know the secret password to join this week's Speakeasy Roundtable where we recap this year's spectacular Promenade. (The password is "Join us on Facebook." Or "Applesauce.")

Past Topics

Everyone is Hiring. How Will Your Business Stand Out?

  It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the crowd when a lot of companies are performing salary audits, raising their minimum wage, adding to their benefits package, and offering starting bonuses? The answer isn't straightforward. An intensive recruitment marketing approach could be required. What used to work to hire employees might not work…


Getting to Know the Latchkey Kids

GSLTC_Blog_GenX

Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), it’s this middle child of generations that now – finally – deserves to be heard. Sandwiched between the much larger segments of Baby Boomers and Millennials, Generation X makes up all 40-55 year olds, equalling 65 million wage earners at the peak of their careers.…


Speak Your Truth

Speak Your Truth

Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A's philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not only known for their employees' chipper attitudes, but also for donating to charities with anti-LGBTQ stances. In 2012, these donations came to head and sparked heavy debates, ultimately causing threats from politicians banning the restaurant from their cities. As of 2020, Chick-fil-A has modified their…


Design 101 for the One-Person Marketing Department

Design 101 For the One-Person Marketing Department

  Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your energy towards designing a brochure. So we'd like to give you a few tips and tricks to hold dear as you wear your designer hat. Our latest roundtable is dedicated to you, the one-person marketing department. Here you will learn a few basic design principles…


Introducing our new Account Manager, Taylor

Growing up in rural Minnesota, I always dreamt of more than my small town could offer. I knew there was life beyond the 910 people I proudly stated could be found on my town's population sign. After graduating high school, I moved to the big city of St. Paul and attended the University of St. Thomas. I know it's no New York City, but it was a BIG change for this small town girl! I packed up my bags and put a big check mark next to that dream. I thrived in city life. I loved the hustle and bustle…


Is Your Website Driving Business Growth?

Is Your Website Driving Business Growth?

We can all agree that in 2021, it's not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they've found THE ONE. And, at the end of the day, it needs to drive business growth. Last year taught us the importance of having a strong and accurate online presence. Yet many businesses are still unwilling to invest in a new or update their current website because they invested time and money in the past.…


The unLuckiest Year

  Roundtable - All Staff How Have You Been Lucky During the Past Year? (aka what are you grateful for) Jodie Who could have imagined the year we were to have one year ago? 2020 was A LOT. However, I would never wish away that year. Yes, we could’ve gone without the deadly virus and the riots. That was AWFUL. But I feel lucky that for once in my life I was able to really be with my kids. The stigma from working from home is no longer. I feel lucky that 2020 was a year of togetherness that will…


Favorite Superbowl Commercials of 2021

Superbowl Commercial's of 2021

Last week, we were all tasked with tuning into the Superbowl commercials and picking our favorite one, and include a write-up of why we chose it. Some were chosen because they were funny and others because they tugged at the heartstrings. Read about each of our staff picks from the Superbowl commercials! Kelly Alexa's Body In the ad, a woman dreams of what it would be like if Alexa was personified as the very handsome Jordan, and she's appropriately smitten with the AI. At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off…


What do we hope to leave behind from working at home and what do we want to keep?

Sidne Leave behind: Not being able to meet with people in person. I think the connections develop into something much stronger when you can sit across the table from someone. Keep: An open mind to adapting. While I don’t love being on Zoom, I do love that it encourages businesses to see things from a different perspective and allow more flexibility in where and how we do business. AKA for Gaslight, allowing me to open an office in Bozeman, MT. Jodie Leave behind: The inability to collaborate on a whim. And not knowing when to stop working. Keep: Quiet early…


Building A Brand Blueprint 2021

  Over the past ten years, we've had the privilege of working with dozens of companies to build their brand from the ground up. We've also helped many businesses, including several 100+ year-old companies, navigate a rebranding process to better represent current beliefs. And although we love all the work we do, we have to admit that branding projects hold a special place in our hearts. From the outside looking in – and from the looks of our online portfolio – these projects consist of some pretty nice logos. But what many don’t know is that there is a lot…