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Favorite Superbowl Commercials of 2021

Superbowl Commercial's of 2021

Last week, we were all tasked with tuning into the Superbowl commercials and picking our favorite one, and include a write-up of why we chose it. Some were chosen because they were funny and others because they tugged at the heartstrings. Read about each of our staff picks from the Superbowl commercials! Kelly Alexa's Body In the ad, a woman dreams of what it would be like if Alexa was personified as the very handsome Jordan, and she's appropriately smitten with the AI. At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off…


What do we hope to leave behind from working at home and what do we want to keep?

Sidne Leave behind: Not being able to meet with people in person. I think the connections develop into something much stronger when you can sit across the table from someone. Keep: An open mind to adapting. While I don’t love being on Zoom, I do love that it encourages businesses to see things from a different perspective and allow more flexibility in where and how we do business. AKA for Gaslight, allowing me to open an office in Bozeman, MT. Jodie Leave behind: The inability to collaborate on a whim. And not knowing when to stop working. Keep: Quiet early…


Building A Brand Blueprint 2021

  Over the past ten years, we've had the privilege of working with dozens of companies to build their brand from the ground up. We've also helped many businesses, including several 100+ year-old companies, navigate a rebranding process to better represent current beliefs. And although we love all the work we do, we have to admit that branding projects hold a special place in our hearts. From the outside looking in – and from the looks of our online portfolio – these projects consist of some pretty nice logos. But what many don’t know is that there is a lot…


Our 2021 Marketing Predictions

2021 Marketing Predictions

Michael DARK MODE I predict more websites and apps will have "dark modes" in the coming year - at least as an toggle option if not a full design overhaul. Dark Mode involves using white or light-colored text and foreground elements on dark backgrounds for webpages, apps, and operating systems. Everything from MacOS to Facebook has the option with more to come. Using a dark background can be easier on the eyes in lower light settings - which is important given how much screen time the average person puts in on any given day. Dark Mode can also persevere the…


Words Have an Impact

words have impact

Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that's not entirely true. Words can have a huge impact on your brand - both negative and positive! Think before you speak! If you don’t have anything nice to say, don’t say anything. Use your words … Do you recall your parents saying these things to you? In reality, they were trying to get you to realize the importance of your words at an early age. There are so many things to take into account when you communicate whether that be written…


Things We’re Thankful for in 2020

The Gaslight team discusses what they are thankful for EVEN in 2020! During the COVID-19 pandemic, it's healthy for us to reflect. We share our thoughts and feelings about the things we are still thankful for this year. Jodie Growing up on a farm, I had family around me all the time. We worked together, played together, and ate meals together. I wanted that for children as well. But starting a business didn’t allow for that. Therefore, I am thankful for 2020 insisting we pause, slow down, and stay home. And yes, it’s not easy juggling a career and distance…


Black Friday 2020

Black Friday 2020

In a year where nothing is normal, why would we expect the holidays to be any different? Black Friday, the informal name for the Friday after Thanksgiving Day, marks the beginning of the holiday shopping season. Already having a tough year due to the pandemic, retailers are scrambling to salvage what has traditionally been their busiest and most profitable time of the year. Quick History Lesson The term "Black Friday" had different connotations when it was first used in 1952, but as it gained popularity in the early 1980s. It became known as the day retailers moved from being in…


Our Favorite Gaslight Projects and Why

Sidne Poppy Salon Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and how we bring this through to our projects. Strategically, it guides users through the website, which is the ultimate goal and creatively, it’s absolutely gorgeous. I feel like it mirrors the fact that Poppy’s stylists are focused on showing their clients inner beauty and giving…


Let’s Get Political

We’re going to talk politics for a hot moment, even if you don't want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examining is the BRANDING behind two very different political campaigns from each of these parties. Both political campaigns were a success resulting in a win for the highest office in the land. But let us understand why and how branding may have played the most important role in determining the future of the country. So it's 2008, and an unfamiliar candidate has decided to take his bid at…


The Power of Creative Risks

Creative Risks

What’s the payoff for taking creative risks? For this week's blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there’s a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable…