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Past Topics

The Human Side of Marketing

The first quarter of 2022 has come and gone, as has tax day. How are you doing following your 2022 marketing strategy? What have you changed, if anything, this year? It has been interesting to see how the events of the last two years have affected marketing. While the trend has been to utilize more technology (i.e., digital marketing strategies), I am reading more and more about the push-back against increased digitization and automation of interactions between brands and consumers. Today, there seems to be a desire to make marketing more human again.  While technologies such as AI and data-driven…


Building an Online Sales Strategy

Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes can add up to big results.  Last year, we published a blog about how your website can work for you by saving time and garnering leads, ultimately helping to drive business growth. An obvious way your website can “work” for you is for it to…


How Will Your Business Stay Top-of-Mind in 2022? 

I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability of digital marketing and its accompanying analytics are attractive for clients with dwindling budgets and who require measurement for spending those budgets. We now call top-of-mind campaigns branding campaigns, but the goal is the same – to be one of the “top” suppliers of goods…


The Commercialization of Christmas

  From Christmas tree farms, holiday light shows, and placing little kids on the lap of a strange bearded man, Christmas has become the most Instagrammable time of the year. See exhibits A and B below. My family at the 2021 Bentleyville USA Holiday Light Show in Duluth, MN. Christmas is also the time of year when households across the country spend the most money, and every entrepreneur, marketer, and business, big or small, has learned how to capitalize on it. In 2021 Americans are going to spend an average of $886 on Christmas gifts and roughly $276 per child.…


Everyone is Hiring. How Will Your Business Stand Out?

  It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the crowd when a lot of companies are performing salary audits, raising their minimum wage, adding to their benefits package, and offering starting bonuses? The answer isn't straightforward. An intensive recruitment marketing approach could be required. What used to work to hire employees might not work…


Getting to Know the Latchkey Kids

GSLTC_Blog_GenX

Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), it’s this middle child of generations that now – finally – deserves to be heard. Sandwiched between the much larger segments of Baby Boomers and Millennials, Generation X makes up all 40-55 year olds, equalling 65 million wage earners at the peak of their careers.…


Speak Your Truth

Speak Your Truth

Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A's philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not only known for their employees' chipper attitudes, but also for donating to charities with anti-LGBTQ stances. In 2012, these donations came to head and sparked heavy debates, ultimately causing threats from politicians banning the restaurant from their cities. As of 2020, Chick-fil-A has modified their…


Design 101 for the One-Person Marketing Department

Design 101 For the One-Person Marketing Department

  Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your energy towards designing a brochure. So we'd like to give you a few tips and tricks to hold dear as you wear your designer hat. Our latest roundtable is dedicated to you, the one-person marketing department. Here you will learn a few basic design principles…


Introducing our new Account Manager, Taylor

Growing up in rural Minnesota, I always dreamt of more than my small town could offer. I knew there was life beyond the 910 people I proudly stated could be found on my town's population sign. After graduating high school, I moved to the big city of St. Paul and attended the University of St. Thomas. I know it's no New York City, but it was a BIG change for this small town girl! I packed up my bags and put a big check mark next to that dream. I thrived in city life. I loved the hustle and bustle…


Is Your Website Driving Business Growth?

Is Your Website Driving Business Growth?

We can all agree that in 2021, it's not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they've found THE ONE. And, at the end of the day, it needs to drive business growth. Last year taught us the importance of having a strong and accurate online presence. Yet many businesses are still unwilling to invest in a new or update their current website because they invested time and money in the past.…