GASLIGHT CREATIVE

Author Archives: Sidne Gardner

Making the Most of Your Agency Experience – Part 2


We want to make sure that all of our new clients come to us feeling prepared and ready to meet their marketing goals. One way we can help is by discussing our creative process. Last week, we talked about the first two steps of the advertising agency process. (You can read about them by clicking […]

Making the Most of Your Agency Experience


Recently, a fellow coworker of mine said something that I still think about whenever I meet with clients and prospects. He said: “Think of a mechanic. Someone drives a mysterious car into the lot that you’ve never seen before. The driver tells you they want a number of modifications to the engine and an estimate […]

The 5 Fundamentals for a Successful Business Development Team


Your company has just created a business development team or there has been one in place for a while, but the results just don’t seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that […]