GASLIGHT CREATIVE

Author Archives: Michael Nelsen

The Greatest Marketing In History


I am not a scholar of advertising, nor am I an expert on history, but I am a lifelong student of pop culture, and this is what I’ve learned: the real key to long-term success for a product is to hook consumers when they’re young. Here’s the checklist for making something boys will love: 1.  […]

Everyone’s A Critic


I’m late to the party on this one (that seems to be a theme in my life), but I’m going to take a look at how I would like to improve iOS7. I know, it was released for iPhones, and iPads came out about 6 months ago, which is seems like ages ago, but there […]

License to Design


Inspired by brilliant redesigns of Airline Boarding Passes and Concert Tickets, I decided to redesign something in a similar fashion: the common Driver License. The key to the above links as well as my own project is not just making a good design, but also rethinking the functionality and clarity of the object being designed. […]

Does your business suffer from “good enough” marketing?


Anyone with a pencil or a computer can design a logo. But, they probably shouldn’t. My name is Michael Nelsen, and I’m a professional artist. It’s taken me a long time to admit to myself that I have a successful career as an artist. Furthermore, to even say that “I am an artist” has always […]

What Does it Mean to be Creative?


Everyone is creative in their own way. And nobody is creative all the time. So for those who dare to make creativity their career, it takes a special kind of thinking. A mix of self-loathing and self-adulation. Of total ego and refined humility. But overall, it must be understood that defining creativity is like hammering […]