Author Archives: Kelly Cane

Gaslight Creative earns 14 American Advertising Awards

We had a blast at the American Advertising Awards held last Saturday, January 25 at the Paramount Theater in downtown St. Cloud. We took home an agency-high 14 awards! The annual awards competition was hosted by the American Advertising Federation of Central Minnesota and celebrates excellence in advertising. Gaslight’s innovative body of work impressed the […]

Building a Brand Blueprint

I’m sure you’ve heard that a strong brand can help increase sales and build customer loyalty. But what is a brand? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller and to differentiate them […]

Meet Me in MSP

When clients, vendors and friends visit our office atop the Stradtman/Larson Building in Downtown St. Cloud, they always have good things to say. “Oh what a cool, old building,” or “This looks like a fun place to work.” Well, it is a fun place to work, but I attribute that mostly to the people who […]

Facebook and Other Fads

In the ’80s, I thought Bon Jovi would be around forever…and I was right. But I never thought he’d cut his hair. Good call, Jon. Remember when we thought Facebook was just the new, hot thing? It will run its course then fade away, we said. Let’s just wait and see what happens, we said. […]

The Rich and Glamorous Life of a Marketing Strategist

Ever since I was young, I wanted to be an artist. I loved drawing and making things, so artist it was. I was a good student, definitely leaning toward English and social studies, but held my own in math and science with a little studying. Art was discontinued in my school because of budget cuts […]

The New Media and Public Relations

Okay, how old am I that I still call social media the New Media? Don’t answer that. In an effort to understand the role of social media in my client’s marketing plans, I have always thought about it in terms of “good old fashioned public relations.” Always – since 2009 or so. Still, I came […]

Top 10 Reasons to Hire a Marketing Agency

#1 Results There are some companies that get it and some companies that don’t. They get it because they get the importance of brand, they get the importance of marketing their company as opposed to just selling a product. When companies get it and brand themselves the right way, they’re the ones that get the […]


Change. Yeah, it’s sucks sometimes. But often it leads you to places you’d never thought you’d go or to people you’d never thought you’d meet – or re-meet as the case may be. Recently, we lost a few and we’ve gained a few team members. To those team members who’ve moved on to blaze new […]

They Don’t Use Social Media in My Industry

Many small business owners still think they can take a pass on the power of online social media tools, particularly if they reside in seemingly low-tech industries such as plumbing, fishing or lawyering. I found this case study about Jason Brown, a 23-year old co-founder of Brown Lures. Brown Lures sells fishing lures to guys […]

Joe Cool Works Here

When we started Gaslight Creative, we were desperate for an atmosphere where we worked collaboratively, respected each other’s ideas and encouraged forward thinking. That vision was still in its infancy when Joe Barrett joined our team as interactive director, but he got it and wanted the same. And although Joe works collaboratively and respects our […]