Author Archives: Kelly Cane

Getting to Know the Latchkey Kids

Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), […]

Is Your Website Driving Business Growth?

We can all agree that in 2021, it’s not enough to just have a website. It needs to look good, it needs to present information in a clear, accessible way. It needs to create a strong first impression and make your prospects feel like they’ve found THE ONE. And, at the end of the day, […]

Building A Brand Blueprint 2021

  Over the past ten years, we’ve had the privilege of working with dozens of companies to build their brand from the ground up. We’ve also helped many businesses, including several 100+ year-old companies, navigate a rebranding process to better represent current beliefs. And although we love all the work we do, we have to […]

Black Friday 2020

In a year where nothing is normal, why would we expect the holidays to be any different? Black Friday, the informal name for the Friday after Thanksgiving Day, marks the beginning of the holiday shopping season. Already having a tough year due to the pandemic, retailers are scrambling to salvage what has traditionally been their […]

5 Ways to Improve Your Website

In our last blog, we discussed five things you can do to market your business during the COVID-19 situation. Number one on that list is analyzing your online presence, starting with your website. Like many business owners, you’re probably feeling anxious about the future. Put that nervous energy to good use by making improvements to […]

5 Things to Do to Market Your Business Now

1. Check your online presence. Is it up to par? Do you need to update your website? Could you improve your search rankings? How could you do business online? It’s never too late to make changes that could have immediate and long-term effects. View Our Work   2. Get active on social media. Haven’t posted […]

Kelly – 10 Years, 10 Employees, 10 Things

My happy place is a flea market or an antique store. I am pretty sure I lived in an earlier time because I love old things AND I love European things. This little rusty urn makes me happy because it reminds me of both. It’s unusual size also makes me smile. It sits on display […]

Content is King: 7 Questions to Shape your Website Content

There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of […]

Passion Turns into Award-winning Work for Gaslight Team

If you are regular follower of our blog, you know that each year, we give back to our community by volunteering for the March of Dimes Signature Chef’s Auction. Personally, I was co-chair for two years and collectively we have produced all of the publications for the event for the past three years. It’s a […]

On The Move

We just moved our office from our original downtown St. Cloud location in the 501 building to a brick loft two blocks west at 713 W. St. Germain. We loved our original space; it was full of historic character and a lot of our own blood, sweat and tears. Many asked, “How could you leave […]