Author Archives: Kelly Zaske

Kelly – 10 Years, 10 Employees, 10 Things

My happy place is a flea market or an antique store. I am pretty sure I lived in an earlier time because I love old things AND I love European things. This little rusty urn makes me happy because it reminds me of both. It’s unusual size also makes me smile. It sits on display […]

Content is King: 7 Questions to Shape your Website Content

There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of […]

Passion Turns into Award-winning Work for Gaslight Team

If you are regular follower of our blog, you know that each year, we give back to our community by volunteering for the March of Dimes Signature Chef’s Auction. Personally, I was co-chair for two years and collectively we have produced all of the publications for the event for the past three years. It’s a […]

On The Move

We just moved our office from our original downtown St. Cloud location in the 501 building to a brick loft two blocks west at 713 W. St. Germain. We loved our original space; it was full of historic character and a lot of our own blood, sweat and tears. Many asked, “How could you leave […]

Gaslight Creative earns 14 American Advertising Awards

We had a blast at the American Advertising Awards held last Saturday, January 25 at the Paramount Theater in downtown St. Cloud. We took home an agency-high 14 awards! The annual awards competition was hosted by the American Advertising Federation of Central Minnesota and celebrates excellence in advertising. Gaslight’s innovative body of work impressed the […]

Building a Brand Blueprint

I’m sure you’ve heard that a strong brand can help increase sales and build customer loyalty. But what is a brand? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller and to differentiate them […]

Meet Me in MSP

When clients, vendors and friends visit our office atop the Stradtman/Larson Building in Downtown St. Cloud, they always have good things to say. “Oh what a cool, old building,” or “This looks like a fun place to work.” Well, it is a fun place to work, but I attribute that mostly to the people who […]

Facebook and Other Fads

In the ’80s, I thought Bon Jovi would be around forever…and I was right. But I never thought he’d cut his hair. Good call, Jon. Remember when we thought Facebook was just the new, hot thing? It will run its course then fade away, we said. Let’s just wait and see what happens, we said. […]

The Rich and Glamorous Life of a Marketing Strategist

Ever since I was young, I wanted to be an artist. I loved drawing and making things, so artist it was. I was a good student, definitely leaning toward English and social studies, but held my own in math and science with a little studying. Art was discontinued in my school because of budget cuts […]

The New Media and Public Relations

Okay, how old am I that I still call social media the New Media? Don’t answer that. In an effort to understand the role of social media in my client’s marketing plans, I have always thought about it in terms of “good old fashioned public relations.” Always – since 2009 or so. Still, I came […]