GASLIGHT CREATIVE

Author Archives: Jodie Pundsack

Speak Your Truth


Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A’s philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not […]

Design 101 for the One-Person Marketing Department


  Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your […]

Let’s Get Political


We’re going to talk politics for a hot moment, even if you don’t want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examining is the BRANDING behind two very different political campaigns from each of these parties. Both political campaigns were a success resulting in […]

Red : From Love to Murder


As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon, I often leave our clients surprised at how many variations of one color there are and how simply adjusting a hue can be a […]

Jodie – 10 Years, 10 Employees, 10 Things


My favorite season is spring. And with the February we just had, I’m sure it’s moving to the top of everybody’s list. The earth is just beginning to wake up and turn to green. There is a renewed energy as the temperature warms. My love of spring and everything dirt explains my reason for the […]

One Other Thing…


  One other thing… No matter how many times your amazing absolutely brilliant work is rejected by the client for whatever arbitrary, frivolous, dopey reason, there is always another brilliant, and amazing solution possible. Sometimes it’s even better. I promise you.     Nine years ago, I came across this little blurb on the back […]

Are We Branding Our Children?


About a month ago, my daycare provider notified me that we were dangerously low on diapers. After six months of reluctantly buying pull-ups – hoping that Lucia will finally get on the potty-training bandwagon – I threw my hands up in the air and bought two more boxes of Dora the Explorer pink floral pull-ups. […]

A Reality Check to all Emerging Designers


Every spring, I have the opportunity to review student portfolios at St. Cloud State University. Because graphic design students tend to have a fresh perspective on design, I’m usually looking for personal inspiration as much as they’re looking for my advice. For me, it’s a give-and-take situation. After many years of reviewing student portfolios, I’ve […]

The First Step is Admittance


Hi. My name is Jodie Pundsack and I have a fear of writing blogs. There – I said it. A few weeks back we (Gaslight) decided each member of our team would take turns writing on our weekly blog. And now it’s my turn. This is the first blog I have ever written. After mentally […]

15 Website Must Haves


Design Visually appealing Unique to you, your brand Easily read information is organized thru hierarchy using design techniques and elements Function Easily navigated (intuitive and load times) Search Email sign-up Mobile optimization Social media integration Search engine optimization Content Management System Content Examples of your work Customer Testimonials A call to action Contact info readily […]