GASLIGHT CREATIVE

Author Archives: Jessica Johnson

Words Have an Impact


Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that’s not entirely true. Words can have a huge impact on your brand – both negative and positive! Think before you speak! If you don’t have anything nice to say, don’t say anything. Use your words … […]

Is Apple A Bully?


Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?

The Great Recession: Lessons Learned


As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly the world, experienced the Great Recession. The unemployment rate was at an all time high, the Dow Jones declined by more than […]

Jessica – 10 Years, 10 Employees, 10 Things


When I was little I remember driving from Sauk Centre to St. Cloud, seeing the sign on I-94 for Saint John’s University and the Abbey from a distance. I dreamed about going to college there someday (I had no idea it was a men’s college). At the same time, I didn’t think it would ever […]

From Client to Part of the Team


  Minnesota is a place I will always call home. With my family still in Stearns County, I can’t imagine living anywhere else. Early on, my parents instilled in me that I could do anything I set my mind to, including going to a private college no matter the cost. In 2006, I graduated from […]