Gaslight Creative’s Co-Founder, Kelly Zaske, Recognized as Outstanding Member of Advertising Community by American Advertising Federation. (ST CLOUD, Minn.) – Gaslight Creative co-founder Kelly Zaske was recently honored with the American Advertising Federation (AAF) Silver Medal Award, an honor that celebrates an outstanding member of the local advertising community. Zaske received the honor at […]
‘Tis the season – fireworks, hot dogs, bald eagles, and apple pies. Patriotic holidays, such as Independence Day, Veteran’s Day, Memorial Day, and even the Olympics provide companies with the perfect opportunity to build brand loyalty with consumers. However, for many companies, patriotic events are an excuse to capitalize on the holiday without putting any […]
We are approaching our big ol’ 5-year anniversary, and since we started, our methodologies and approach have changed with time. Since the beginning we have always had the pleasure of welcoming interns and offering industry experience. Being an intern is bloody hard, seriously! You are most likely to be given work that none of the […]
Last week, Kelly and I spent the week in Denver attending the Craft Brewers Conference, our first international trade show. Although we have sent quite a few clients to their own trade shows, we had little experience of our own. We were thrilled as we boarded the flight to Denver, thinking everything would go off without a […]
Nothing prepares you for life quite like your first job. I am very proud of my alma mater and I garnered many necessary skills to help me grow as a future professional. But there are so many things you learn on the job that college does not train you for. The transition from college life […]
Facebook and Twitter are often considered prime real estate amongst the vast wilderness that makes up our social media landscape. It’s easy to see why – they have the largest reach with Facebook boasting 1.1 billion (yes, with a ‘B’) active users, and 243 million monthly active users for Twitter. Undoubtedly, Facebook and Twitter can […]
No one ever told me how it would feel after graduating from college. Well, besides the celebratory drinks with friends and praises from your family. I have noticed that it has a weird melancholy about it, I have total freedom and I have no idea what to do with it. I know I want to […]
The hyperreal world that media transmits to us as individuals is often not real, but ideal. We as viewers – and very subjective ones – idealize and try to make this ideal world true at all expenses. Pictures we upload on social media networks, such as Facebook, Instagram, and Twitter, are often re-touched and modified […]
I am what you would call a Millennial, reaching young adulthood in the early 2000s, surrounded and completely consumed by technology and social media. That’s a good thing, right? I think so. Social media helps to build an overall brand, image and audience of a company – oh, and to share cat photos (or is […]
Of course you have – You’re on it. Feel free to look around; it’s pretty awesome. Our website redesign was painstakingly constructed – mainly from scraps of paper, chewed bubblegum, and bits of string – by our Interactive & Web Designer Marcela Ramos. The concept revolves around inviting you, the visitor or client, into our […]
