GASLIGHT CREATIVE

Author Archives: Gaslight Creative

Things We’re Thankful for in 2020


The Gaslight team discusses what they are thankful for EVEN in 2020! During the COVID-19 pandemic, it’s healthy for us to reflect. We share our thoughts and feelings about the things we are still thankful for this year. Jodie Growing up on a farm, I had family around me all the time. We worked together, […]

Our Favorite Gaslight Projects and Why


Sidne Poppy Salon Recently, we completed a website for Poppy Salon, a hair salon that we have worked with for quite a few years now. This came to my attention for several reasons. First, it was a website that really brought our team together to discuss the value that we provide to our customers and […]

The Power of Creative Risks


What’s the payoff for taking creative risks? For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken […]

Advice for the Graduating Marketing Class of 2021


Kelly Cane Be flexible and open to opportunities. The job you think you want when you graduate may not be the one for you, and conversely, a position you never thought you would like could be a perfect fit. In addition, don’t get caught up with titles – they don’t mean anything! Find a way […]

Battle of The Logos


Football season starts tomorrow, so what better way to celebrate than to discuss sports. Today as we debate what went so wrong/so right with the LA Rams and Seattle Kraken logos.

Brands We Love


Kelly Cane Target Target is my favorite brand. Visually, it’s simple and recognizable and the messaging is concise and clear. And most importantly, I believe Target delivers on its brand promise “Expect More Pay Less”. As brand ambassadors, Target employees are always cheerful and helpful. I think I’m loyal because I know what to expect […]

6 Years & Growing Strong!


As we celebrate our 6th anniversary here at Gaslight, things are getting as busy as ever. Just over a year ago, we moved into our office building at 713 West St. Germain Street, Suite 200. In that time we’ve already began to outgrow our current space and we are happy to announce that we have taken […]

Marketing Tactic #68: Branding Your Business Through a Community Event


Hosting a community event is a great way to promote your business, and at Gaslight, it’s our favorite marketing tactic. Not only because we enjoy hosting gatherings, but because it also gives us a unique opportunity to demonstrate our creativity. How so, you ask? Let’s use our most recent event, St. Cloud Area Chamber of […]

After the Hack: Getting back to business as usual


Hacking was the hot topic again this weekend when several websites reported having political messages posted on their home pages. Our good friends at Third Street Brewhouse had their site affected and they are working with their web hosting company to get their site back up and running as quickly as possible. At Gaslight Creative, […]

The Projects Behind the Awards


Niven Morgan – For Him Packaging Gold Addy Award Winner, Judges Choice Award Winner Dallas-based fragrance designer Niven Morgan enlisted Gaslight Creative to create a packaging design that would revitalize his For Him line of men’s shaving and facial care. Senior graphic designer Amy Imdieke expanded on the company’s current brand while creating a distinctive […]