Let’s Bob Ross it and paint a picture.
It’s the year 2023, you had another successful year in business, but your marketing would say otherwise. Your website is roughly five to ten years old, and customers can’t find what they are looking for, causing them to exit before ever completing a task. Upgrading your website has crossed your mind sometimes, but you’re unsure if it’s worthwhile.
If this sounds like you, the answer is unequivocally YES; you need to invest in a website upgrade this year.
In today’s world, it’s not enough to just have a website. It needs to be interesting, effectively communicate your message, and easily convert. An outdated or hard-to-navigate website can turn potential customers away before they even know who you are. What a bummer that would be. Think of your website as the first impression of your culture and philosophy as a business. Do you like what you see?
Here are FOUR reasons you should consider a new website in 2023.
- VISUAL APPEAL:
Does your website look professional and present information in a thoughtful way? Your prospective customers will jump ship if they don’t like what they see.
ou can increase visual appeal by:
- Adding movement.
- Playing with color.
- Trying different fonts.
- Using professional imagery.
- QUALITY CONTENT:
Websites haven’t always prioritized content, but the narrative is shifting. While design shouldn’t be forgotten, content is King. On today’s website, you only have 2 to 4 seconds to capture a reader, which means content needs to be highly digestible and straight to the point.
You can increase the quality of your content by:
- Keeping things short and sweet.
- Personalizing your tone.
- Keeping your goals front and center.
- Hiring a professional copywriter to keep things fresh.
- LEAD GENERATION:
We can’t stress this enough, you need effective Call-To-Actions. Many dated websites lack effective call-to-actions that convert. If it’s unclear on every page, potential customers won’t contact you for your services.
You can get more leads by:
- Putting form fills on high-traffic pages.
- Using contact buttons throughout your website.
- Creating landing pages.
- Developing a freebie, like an e-book.
- USER EXPERIENCE:
UX is all the rage these days, and for a good reason. User Experience describes how people feel when navigating a website. Users should be able to complete tasks on your site with little to no friction. From start to finish, their process should be seamless. UX addresses things like speed, navigation, and so much more.
You can create a positive user experience by:
- Understanding who your users are.
- Ensuring mobile responsiveness.
- Addressing your website design.
- Asking for user feedback.
As you can see, a lot goes into a website, which can be overwhelming. That’s where we come in. At Gaslight Creative, we take a collaborative approach with clients and will work with you to get the job done. With hundreds of websites under our belt, our experienced team is sure to create a new website you’ll not only love but see results from.
And remember, upgrading your website will never be a mistake, just a happy accident.