Monthly Archives: January 2014

How Social Media Helps To Grow Your Brand

I am what you would call a Millennial, reaching young adulthood in the early 2000s, surrounded and completely consumed by technology and social media. That’s a good thing, right? I think so. Social media helps to build an overall brand, image and audience of a company – oh, and to share cat photos (or is […]

Gaslight Creative earns 14 American Advertising Awards

We had a blast at the American Advertising Awards held last Saturday, January 25 at the Paramount Theater in downtown St. Cloud. We took home an agency-high 14 awards! The annual awards competition was hosted by the American Advertising Federation of Central Minnesota and celebrates excellence in advertising. Gaslight’s innovative body of work impressed the […]

Building a Brand Blueprint

I’m sure you’ve heard that a strong brand can help increase sales and build customer loyalty. But what is a brand? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller and to differentiate them […]

Have you seen our new website yet?

Of course you have – You’re on it. Feel free to look around; it’s pretty awesome. Our website redesign was painstakingly constructed – mainly from scraps of paper, chewed bubblegum, and bits of string – by our Interactive & Web Designer Marcela Ramos. The concept revolves around inviting you, the visitor or client, into our […]