GASLIGHT CREATIVE

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How to Choose a Domain Name


Imagine typing all of that in every time you wanted to search for a quick green bean casserole recipe! As you can see, choosing a good domain name is a crucial (and sometimes overlooked) first step to creating a successful web page. Whether you are looking to start a new business or take your current business online, one of the first things you will need to consider is how to choose a good domain name. Perhaps you are simply looking for a new domain name to rebrand under or add brandable value to your business. Whatever the case may be, here are a few tips to help guide you in choosing the right domain name. Keep it Short As a general rule, shorter domains are better than long tail domain names. They are easier to remember and easier to type. They also look better. Some of the most successful companies…


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Content is King: 7 Questions to Shape your Website Content


There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary. On the other end of the spectrum, some clients understand that their audience isn’t interested in reading much of anything and want photos to lead their content … lots and lots of photos. Photos of their building, photos of their trucks, photos of photos. In this case, some run the risk of not including enough written content. Today, creative agencies such as Gaslight are redefining the website design process. Gone are the days of plopping in client-provided copy the day before the site launches. Today, the content drives the design, not the other way around. For example, the site we…


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The 5 Fundamentals for a Successful Business Development Team


Your company has just created a business development team or there has been one in place for a while, but the results just don't seem to be up to par with your expectations? If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that you have looming over your head. Like me, you probably did an internet search and realized that there are thousands of tips that you can use to be successful and were instantly overwhelmed. We live in a culture now where our society has forgotten that fundamentals are still the first step in creating a strong base to a successful career. We want everything now and have issues with being patient. We "go big or go home" as they say. So below, I have listed five tips that I believe are the fundamentals in creating an outstanding business…


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Craft Brewers Conference


Gaslight goes to Philadelphia! Because of the awesome work we get to do with our brewing partners, we were beyond excited to attend this year’s Craft Brewers Conference and network with others in the brewing industry. I mean really, who wouldn’t enjoy the chance to talk with brew masters from around the country and sample the latest brew? Um, pick us, pick us!!!! So what exactly is the Craft Brewers Conference (CBC)? The CBC is an annual show that travels to different cities each year that serves both brewpubs and packaging breweries. The conference is a huge social event for 10,000+ brewing industry professionals. The atmosphere is perfect for idea sharing and brewing education on quality and performance. We were able to set up our tradeshow display as part of BrewExpo America. It is the premier trade show for craft brewers with more than 800 vendors. Check out the photos…


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We’re Growing By Leaps & Bounds


Meet Kenzie, our uber talented Project Manger that recently joined our Gaslight team. The beginning. I was raised on a farm east of Milan, Minnesota. My dad, a crop farmer, and my mom, an artist, raised me, my sister and my brother. I am, and always will be, a farm-girl at heart with a love and passion for the arts (thank you, Mom and Dad!) As a child, I was always doodling - mostly different variations of the alphabet. Typography will always hold a special place in my heart. Fast forward a few years. At 18, my parents dropped me off in a strange southern Minnesota town, expecting me to cook my own meals and figure out what I was going to do with the rest of my life. I went into college not really knowing what I wanted to be when "I grew up." I had two ideas in mind: social work or dental…


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Introducing our new Project Manager, Marissa Gillespie


I'm Marissa Gillespie, the most recent addition to the Gaslight Creative team. I was born and raised in St. Cloud, but only recently moved back to the homeland after a few years of East Coast living to be closer to family and friends. I graduated from the University of Minnesota - Twin Cities where I studied Journalism (Public Relations focus) and Marketing. Going into college, I had one-track in mind and intended on majoring in a health field such as Nutrition or Physical Therapy. I learned quickly that health, nutrition and fitness were passions of mine, but they did not provide career opportunities that excited me. I fell in love with business communication and marketing after taking an intro Public Relations and Media course to cover a general curriculum requirement. I instantly knew that I had to plan my escape from science labs when I realized how much I actually…


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What I’ve Learned During my First Year as Gaslight’s Account Manager


Account Management is an art – no, maybe not as in graphic design, but superb account managers are rare and exhibit professional and personal characteristics that can’t always be taught. I believe some of my success this past year is due to my passion for my clients and my team. Being an account manager requires skills, heart, patience, boundaries, advocacy and long hours. During this past year, I have had the pleasure to manage some great accounts and interact with great professionals. A few things I have learned: Spell check is not always your friend! Organization is key. Support your team. The client is not always right. It is important to educate/inform the client on the theory and reasoning behind the design, content and/or marketing strategy. Don’t overpromise. Quick turnaround is not always possible. PLAN PEOPLE – EVERYONE SAYS THE DEADLINE WAS YESTERDAY! Do you think you would make a…


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6 Years & Growing Strong!


As we celebrate our 6th anniversary here at Gaslight, things are getting as busy as ever. Just over a year ago, we moved into our office building at 713 West St. Germain Street, Suite 200. In that time we've already began to outgrow our current space and we are happy to announce that we have taken over the first floor of our building! Once remodeling is completed, we will be moving some of our staff downstairs where we will have more offices, conference rooms and a new client reception area. Taking over the rest of the building isn't just what we want; it's what we need! The new space is necessary as we are currently bursting at the seems! With an increase in demand from our clients, our agency has grown by adding six new team members! We've added Marketing Strategist Sarah Cords, Web Developers Amanda Johnson and Nate Eggert, Graphic Designer Morgan Philippi,…


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Graduation!.. Now what?


I heard my name called. I walked across the stage to shake the president’s hand and receive my diploma. A diploma holder, actually, but the meaning was not lost on me. It felt like a dream, but it was all very real. It has been 11 days since I graduated from college and life is…different. I attended school for 17 straight years. 17 times I had to buy school supplies. 17 Christmas breaks. 17 last days of school. But this was my last, last day. Graduation brought on many emotions and to try to put them into words seems impossible. First, there is the excitement. I can’t believe that school may be out forever. Graduates like me have been told we have the world at our fingertips, and it has never felt more real than it does right now. Free time, somewhat disposable income, and real food – all the…


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Take a Branding Tip from Hemingway


Ernest Hemingway, the great American novelist, is said to have once bet a group of fellow writers that he could write a novel in only six words. I like to imagine the story takes place with the group smoking cigars and drinking bottles of native brew in a bar on a tropical island …but these details are unimportant. Hemingway’s companions take his bet. He grabs a pen and scribbles on a cocktail napkin: For sale: Baby shoes, never worn. Hemingway collects his winnings and, I hope, offers to buy the next round. The importance of emotion Hemingway proved a good story doesn’t have to be long or short, it just needs to make the reader feel something. This is also true when telling the story of your brand. Your brand/your product/your company has a story to tell and it’s a great way to engage your customers and help you stand…


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